Hawkeye review
A focused way to run eye-tracking tests with an iPhone or iPad.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Hawkeye is software-based eye-tracking software for product, UX, and research teams. It uses an iPhone or iPad TrueDepth camera to test websites, images, and supported prototypes without code changes or dedicated eye-tracking hardware. Teams can conduct in-person studies, invite participants, manage projects and sessions, and review heatmaps, focus-point diagrams, screen recordings, and participant gaze-duration statistics. Its strongest fit is quick mobile-based evaluation of digital experiences rather than broad research programs requiring a larger ecosystem.
The published plans show a Free tier with one project and five sessions, plus the ability to view and share previously conducted tests. The Starter plan is designed for continuing eye-tracking tests after the free allowance. Hawkeye's analysis features give the product practical depth for lightweight studies: calibration includes accuracy feedback, results can include aggregated heatmaps, and CSV export contains eye position, UI element, and touch data. That combination supports both visual review and further analysis without making the product dependent on a single chart type.
Platform fit is focused. Hawkeye supports web testing and iOS-based capture, with prototype testing for InVision, Marvel, and Sketch. It can cover websites and images without code changes, which suits teams evaluating early concepts or existing pages. The trade-off is a narrower scope than a research suite: organizations needing broader prototype, platform, or study-tool coverage may need an alternative. Choose Hawkeye for accessible iPhone and iPad testing with clear visual outputs; look elsewhere if your work depends on wider integrations or hardware-independent capture.
Hawkeye pros and cons
- Where it wins
- Uses an iPhone or iPad TrueDepth camera instead of dedicated hardware
- Combines heatmaps, focus diagrams, recordings, and gaze statistics
- Exports eye position, UI element, and touch data to CSV
- Where it doesn't
- Free plan is limited to one project and five sessions
- Prototype support is limited to InVision, Marvel, and Sketch
- Requires an iPhone or iPad with a TrueDepth camera
Hawkeye fact sheet, pricing and score →
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