Hanover Research Brand Tracker
Hanover Research Brand Tracker: A consultative brand tracker combining recurring surveys, benchmarking, analytics and expert guidance. Ranked #27 of 29 in Brand Tracking Software by our editors (6.7/10); pricing: Pricing on request; best for mid-market and enterprise brand tracking programs.
At a glance
- Editor score6.7 / 10
- PricingPricing on request
- Best forMid-market and enterprise brand tracking programs
- Competitor benchmarkingYes
- Founded2003 · Arlington, Virginia, USA
- Facts checked29 Sep 2026
Where it wins
- Tracks awareness, perception, preference and purchase consideration
- Combines competitor benchmarks, scorecards and driver-based analytics
- Customizable survey cadence with expert recommendations
Where it doesn't
- Pricing requires contacting Hanover Research
- Focused on recurring survey-based brand tracking
- Standard U.S. and Canada audience is 2,000 respondents per wave
Our verdict on Hanover Research Brand Tracker
Hanover Research Brand Tracker measures brand health through recurring surveys and dashboard reporting. It is intended for mid-market and enterprise organizations running consultative brand-tracking programs, especially those that want to compare their position with competitors and connect brand factors to buying behavior. Surveys can target current, past and prospective customers, and the reporting covers aided and unaided awareness, perception, prior usage, preference, purchase consideration and Net Promoter Score.
Its measurement framework combines attribute tracking with an integrated brand scorecard and visual dashboards. Driver-based analytics link brand factors to buying behavior, which can help teams examine more than headline awareness or sentiment. Competitor benchmarking adds a comparative view, while customizable survey cadence lets organizations align recurring waves with their goals. Hanover also provides expert recommendations and strategic support, making the offer more consultative than a self-serve survey dashboard. The published description cites 2,000 qualified respondents per standard U.S. and Canada wave; larger or customized audiences are available.
Hanover describes its broader pricing model as annual and fixed-fee, with buyers directed to contact the company rather than choose a published Brand Tracker tier. That approach suits organizations seeking a tailored recurring program, but is less convenient for teams that need transparent, self-serve pricing. The product is cloud-based and listed for web use, with email support. Choose it if your team values recurring measurement, benchmarking and expert interpretation; consider another option if you need a self-service tool or a publicly priced subscription.
Hanover Research Brand Tracker pricing
Hanover Research Brand Tracker fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Awareness tracking | Yes |
| Perception measurement | Yes |
| Competitor benchmarking | Yes |
| Brand equity dashboard | Yes |
| Survey frequency | Not verified |
| Included responses | Not verified |
| Markets supported | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request |
| Website | hanoverresearch.com |
| Facts checked | 29 Sep 2026 |
Alternatives to Hanover Research Brand Tracker
- GWI Brand TrackingA tailored research service for tracking brand funnel health, perceptions, and competitors.9.3
- Kantar BrandHealthEnterprise measurement connecting brand health, campaigns and market signals.9.2
- YouGov BrandIndexA deep, continuous brand-health view with benchmarking, segmentation and API access.9.1
See all Hanover Research Brand Tracker alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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