Growform
Growform: A focused form builder for qualifying leads and routing submissions. Ranked #52 of 70 in Lead Capture Software by our editors (6.0/10); pricing: 14-day trial; best for validated multi-step forms for lead teams.
At a glance
- Editor score6.0 / 10
- Pricing14-day trial
- Best forValidated multi-step forms for lead teams
- Free planNo
- A/B testingNo
- Facts checked19 Sep 2026
Where it wins
- Supports single-step, multi-step, quiz-style, and conversational forms
- Conditional logic, hidden fields, webhooks, and lead validation integrations
- Connects with Zapier, CRMs, spreadsheets, and landing-page tools
Where it doesn't
- No free plan is available
- A/B testing is planned rather than available
- Some advanced capabilities are limited to higher tiers
Our verdict on Growform
Growform is a web-based form builder for lead-generation teams, agencies, and marketers. It supports single-step and multi-step forms, quiz-style experiences, and conversational forms without coding. A drag-and-drop builder includes conditional logic, logic jumps, responsive layouts, custom CSS, fonts, colors, hidden UTM fields, and standalone form links. Teams can embed forms in HTML or send visitors to hosted form links, then deliver submissions through email notifications, webhooks, Zapier, and integrations with tools such as HubSpot, Salesforce, Google Sheets, Pipedrive, WordPress, Webflow, Unbounce, Instapage, and Leadpages.
The paid plans are Startup, Agency, and Custom, with a 14-day free trial. Startup supports embedding on one domain, up to 300 leads per month, 25+ form fields, 20+ templates, conditional logic, and hidden fields. Agency includes everything in Startup and adds embedding on five domains, up to 1,000 leads per month, custom Google Tag Manager containers, and priority email support. Custom expands this to unlimited domains and thousands of leads per month, with real-time phone validation, lead provenance verification, a 99.9% uptime SLA, and custom integrations and development.
Growform is less suitable for teams that need a free ongoing plan or built-in A/B testing, which is planned for a future release. The tier structure also makes domain coverage, lead volume, and advanced validation capabilities important purchasing considerations. Teams that need validated, multi-step lead capture with conditional journeys and downstream routing should find the feature set aligned with their workflow. Those prioritizing experimentation tools, free usage, or simpler forms may prefer an alternative designed around those requirements.
Your product? Our editors can test Growform in depth and publish a review, labelled as paid · from $149/mo →
Growform pricing
All 3 Growform plans and prices →
Growform fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Form limit | Not verified |
| Pop-up limit | Not verified |
| Landing page limit | Not verified |
| A/B testing | No |
| Lead routing | Yes |
| Webhooks | Yes |
| Free trial | 14 days |
| Deployment | Cloud |
| Platforms | Web |
| Integrations | 10 integrations: Zapier, HubSpot, Salesforce, Google Sheets, Pipedrive, WordPress … |
| Pricing | 14-day trial (source) |
| Website | growform.co |
| Facts checked | 19 Sep 2026 |
Growform integrations
Growform lists 10 integrations on its own site.
- Zapier
- HubSpot
- Salesforce
- Google Sheets
- Pipedrive
- WordPress
- Webflow
- Unbounce
- Instapage
- Leadpages
Alternatives to Growform
- involve.meBuild scored lead funnels with routing, CRM, email automation, and analytics.9.4
- ConvertFlowA visual lead-capture builder with personalization and testing, though live funnels require a paid plan.9.2
- TypeformA polished form and quiz builder with branching, embeds, payments, and analytics.9.1
See all Growform alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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