GraceSoft Hospitality CRM review
A hotel-focused CRM with strong guest engagement tools and a GraceSoft PMS dependency.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
GraceSoft Hospitality CRM is designed for hotels, resorts, vacation rentals, inns, and multi-property hospitality businesses. It brings guest profiles, reservation information, interaction history, communications, loyalty activity, marketing campaigns, and feedback into one CRM. The product is especially suited to hospitality teams already using GraceSoft Easy InnKeeping PMS, with tools for guest self-service, quotation creation, booking conversion, segmentation, and repeat-guest engagement.
The GraceSoft CRM plan covers guest relationship management, guest segmentation, automated email marketing campaigns, interaction tracking, and reports for repeat bookings and retention. Its broader feature set adds loyalty memberships with points, rewards, and tiers; unified email and SMS communications; post-stay feedback forms; and a self-service portal for profiles, reservations, payments, and purchases. Pricing follows a contact-sales model, and the product includes a 14-day free trial rather than a free plan. This structure may suit hotels that want to evaluate a complete CRM workflow before discussing commercial terms.
Platform access spans web, iOS, and Android, while the listed integration is GraceSoft Easy InnKeeping PMS. That connection supports reservation synchronization and keeps the product closely aligned with GraceSoft’s hospitality software ecosystem, but it narrows the fit for properties running another PMS. Hotels seeking guest segmentation, marketing automation, loyalty programs, messaging, and booking conversion in a connected GraceSoft environment should consider it. Properties that require broader PMS compatibility or a publicly priced CRM should look for a different option.
GraceSoft Hospitality CRM pros and cons
- Where it wins
- Combines guest profiles, segmentation, loyalty, messaging, and campaigns
- Supports self-service profiles, reservations, payments, and purchases
- Includes booking conversion, feedback surveys, and duplicate-profile prevention
- Where it doesn't
- Integration is listed with GraceSoft Easy InnKeeping PMS only
- CRM pricing uses a contact-sales model
- There is no free plan after the 14-day trial
GraceSoft Hospitality CRM fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update