Friendbuy
Friendbuy: A deep referral system for commerce teams that need flexible attribution and rewards. Ranked #23 of 36 in Referral Management Software by our editors (6.4/10); pricing: Pricing on request; best for commerce brands needing deep referral controls.
At a glance
- Editor score6.4 / 10
- PricingPricing on request
- Best forCommerce brands needing deep referral controls
- Facts checked19 Sep 2026
Where it wins
- Supports links, codes, onsite, in-app, post-purchase, and offline referrals
- Offers flexible rewards, custom triggers, fraud checks, and payout review
- Connects with commerce, messaging, subscription, and customer-data platforms
Where it doesn't
- Contact-sales pricing makes upfront cost comparison harder
- The breadth may exceed the needs of simple referral programs
- No open-source deployment option
Our verdict on Friendbuy
Friendbuy is referral marketing software for consumer businesses, including ecommerce, subscription, financial-services, and service companies. It supports customer acquisition through personalized referral links, unique referral codes, and placements across onsite, in-app, post-purchase, email, SMS, and offline experiences. Teams can track conversions through cookies and coupon codes, use a 90-day attribution window, and define custom outcome or event-based reward triggers.
Its strongest fit is for commerce programs that need detailed control over attribution, rewards, and referral quality. Rewards can include coupons, store credit, cash back, gift cards, custom rewards, loyalty points, and subscription credits. Fraud checks, new-customer checks, velocity controls, and payout review provide several ways to govern eligibility and payouts. Referral funnel analytics, benchmarks, and scheduled reporting support ongoing program review. REST APIs, webhooks, and server-side event tracking also give technical teams ways to connect custom workflows.
Friendbuy’s ecosystem covers Shopify, Shopify Plus, Shopify POS, Salesforce Commerce Cloud, Klaviyo, Attentive, Braze, Iterable, Recharge, Ordergroove, Stripe, and Segment. Pricing uses a flat annual license based on program requirements and is handled through sales rather than fixed public plans, so it suits teams evaluating a tailored program more than buyers seeking a simple self-serve purchase. Choose Friendbuy when referral controls, commerce integrations, and reward flexibility matter. A smaller program with basic link sharing and payouts may not need this breadth.
Your product? Our editors can test Friendbuy in depth and publish a review, labelled as paid · from $149/mo →
Friendbuy pricing
Friendbuy fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Referral types | Not verified |
| Programs included | Not verified |
| Capture methods | Not verified |
| Reward types | Not verified |
| Fraud controls | Yes |
| API or webhooks | Not verified |
| Payout management | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Integrations | 12 integrations: Shopify, Shopify Plus, Shopify POS, Salesforce Commerce Cloud, Klaviyo, Attentive … |
| Pricing | Pricing on request |
| Website | friendbuy.com |
| Facts checked | 19 Sep 2026 |
Friendbuy integrations
Friendbuy lists 12 integrations on its own site.
- Shopify
- Shopify Plus
- Shopify POS
- Salesforce Commerce Cloud
- Klaviyo
- Attentive
- Braze
- Iterable
- Recharge
- Ordergroove
- Stripe
- Segment
Alternatives to Friendbuy
- ReferralCandyA mature referral platform with broad ecommerce integrations and usage-based costs.8.7
- ExtoleA broad referral platform for complex consumer programs across web and mobile.8.6
- Mention MeA broad referral platform for brands that want advocacy analytics and campaign control.8.5
See all Friendbuy alternatives →
Also Ranked In
Friendbuy is ranked in 4 of our directories.
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Featured on iTechGuides
Friendbuy is listed in our Referral Management Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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