ReferralCandy
ReferralCandy: A mature referral platform with strong ecommerce integrations and usage-based fees. Ranked #1 of 41 in Referral Marketing Software by our editors (8.9/10); pricing: 7-day trial; best for ecommerce brands needing mature referral campaigns.
At a glance
- Editor score8.9 / 10
- Pricing7-day trial
- Best forEcommerce brands needing mature referral campaigns
- Free planNo
- Paid from$39/mo
- Referral linksYes
- Founded2010 · Singapore
- Facts checked19 Sep 2026
Where it wins
- Referral links, coupon codes, attribution, rewards, and fraud controls
- Integrations with major ecommerce, marketing, analytics, and payout tools
- API access for purchases, advocates, referrals, and rewards
Where it doesn't
- No free plan; paid plans start at $39 per month
- Every plan includes a success fee
- Dedicated onboarding and account management are Enterprise features
Our verdict on ReferralCandy
ReferralCandy is referral and affiliate marketing software for ecommerce brands. It creates unique referral links and coupon codes, tracks referred purchases and attribution, applies reward rules, and supports cash, coupon, store-credit, and custom rewards. Post-purchase widgets and embedded referral surfaces help place referral prompts near the buying journey. The product is aimed at ecommerce teams that want customer referral and affiliate campaigns in one system, with support for hosted ecommerce platforms and custom stores through email, JavaScript, or API connections.
Pricing is paid, with a 7-day free trial and no free plan. Basic costs $39 per month with a 10.5% success fee. Grow costs $79 per month with a 3.5% success fee, while Scale costs $249 per month with a 1.5% success fee. Enterprise costs $799 per month and includes a 0.25% success fee, dedicated onboarding, and an account manager. The plan structure gives larger programs lower success-fee rates, while smaller programs can start at a lower monthly price.
Platform fit is a major strength. ReferralCandy connects with Shopify, BigCommerce, WooCommerce, Magento, Recharge, Klaviyo, Mailchimp, Customer.io, Omnisend, Brevo, Tremendous, PayPal, Google Analytics 4, Google Ads, and Meta. Its API covers purchases, advocates, referrals, and rewards, and automated fraud detection adds review controls through Fraud Center. Ecommerce brands that need referral tracking alongside their existing store and marketing stack should consider it. Teams seeking a free product or a referral tool without a success fee should choose an alternative.
Your product? Our editors can test ReferralCandy in depth and publish a review, labelled as paid · from $149/mo →
ReferralCandy pricing
All 4 ReferralCandy plans and prices →
ReferralCandy fact sheet
| Free plan | No |
|---|---|
| Paid from | $39/mo |
| Referral links | Yes |
| Referral codes | Yes |
| Reward payouts | PayPal, Tremendous, store credit, coupons, custom rewards, and self-managed payouts for eligible affiliate campaigns |
| Fraud controls | Yes |
| Attribution window | Not verified |
| Participant limit | Not verified |
| Free trial | 7 days |
| Deployment | Cloud |
| Platforms | Web |
| Integrations | 17 integrations: Shopify, BigCommerce, WooCommerce, Magento, Klaviyo, Mailchimp … |
| Pricing | 7-day trial (source) |
| Website | referralcandy.com |
| Facts checked | 19 Sep 2026 |
ReferralCandy integrations
ReferralCandy lists 17 integrations on its own site.
- Shopify
- BigCommerce
- WooCommerce
- Magento
- Klaviyo
- Mailchimp
- Customer.io
- Omnisend
- Brevo
- Recharge
- Tremendous
- PayPal
- Google Analytics 4
- Google Ads
- Meta
- AdRoll
- Zapier
Alternatives to ReferralCandy
- ExtoleExtole combines referral orchestration, audience targeting, testing, rewards, and analytics.8.8
- Mention MeA referral platform for enterprise brands that want measurable, optimized advocacy programs.8.7
- RewardfulA focused SaaS referral platform with attribution, recurring commissions, and automated payouts.8.6
See all ReferralCandy alternatives →
ReferralCandy vs the competition
- ReferralCandy vs Mention Me
- ReferralCandy vs Rewardful
- ReferralCandy vs Cello
- ReferralCandy vs Referral Rock
Compare ReferralCandy with any tool side by side →
Also Ranked In
ReferralCandy is ranked in 4 of our directories.
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Featured on iTechGuides
ReferralCandy is listed in our Referral Marketing Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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