FirstHive
FirstHive: A broad enterprise CDP combining unified profiles, activation, governance, and agentic AI. Ranked #16 of 58 in Customer Data Platforms by our editors (7.7/10); pricing: Pricing on request; best for AI-enabled enterprise customer data operations.
At a glance
- Editor score7.7 / 10
- PricingPricing on request
- Best forAI-enabled enterprise customer data operations
- Identity resolutionYes
- Founded2019 · Santa Clara, California, and Bangalore, India
- Facts checked21 Sep 2026
Where it wins
- Ingests structured, semi-structured, and unstructured data
- Combines identity resolution with real-time customer profiles
- Connects activation, journeys, governance, and agentic AI
Where it doesn't
- Pricing is handled through contact sales
- The broad enterprise scope may exceed narrow CDP needs
- The platform is not open source
Our verdict on FirstHive
FirstHive is an AI-powered customer data platform for enterprise teams across marketing, data, analytics, IT, and customer experience. It brings together structured, semi-structured, and unstructured data ingestion with real-time and batch processing, then resolves identities across devices, channels, and time. Teams can create unified customer profiles, enrich records with third-party and AI-derived attributes, build audiences, and activate them across email, SMS, WhatsApp, web, app, paid media, and other channels. Its stated industry focus includes financial services, retail, travel, manufacturing, and real estate.
The platform’s breadth is its defining strength. FirstHive combines segmentation, audience activation, omnichannel journey and campaign automation, predictive scoring, generative AI, consent management, governance, and audit trails in one product. Its integration list includes Salesforce, Adobe Analytics, Google Ads, Meta Ads, WhatsApp Business, Snowflake, Databricks, AWS S3, SAP, Criteo, Twilio, and Segment. Eddie adds agentic AI orchestration, giving teams another way to coordinate customer-data operations alongside conventional automation and activation workflows.
Pricing is handled through contact sales, so prospective customers should expect a tailored buying process rather than a published tier comparison. FirstHive fits organizations that need broad ingestion, real-time profiles, identity resolution, enrichment, activation, and governance across multiple teams and channels. Its 2019 founding year and enterprise positioning provide context for a platform focused on comprehensive customer-data operations rather than a narrow use case. Teams seeking a smaller, self-serve, or open-source customer data product may prefer a more focused alternative.
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FirstHive pricing
FirstHive fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Real-time profiles | Yes |
| Identity resolution | Yes |
| Audience activation | Yes |
| Data ingestion | Both |
| Source connectors | Not verified |
| Destination connectors | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR |
| Built for | Enterprise (editorial estimate) |
| Integrations | 750+ integrations: Salesforce, Adobe Analytics, Google Ads, Meta Ads, WhatsApp Business, Snowflake … |
| Pricing | Pricing on request |
| Website | firsthive.com |
| Facts checked | 21 Sep 2026 |
FirstHive integrations
FirstHive lists 750+ integrations on its own site — the 12 named here are the ones its pages call out.
- Salesforce
- Adobe Analytics
- Google Ads
- Meta Ads
- WhatsApp Business
- Snowflake
- Databricks
- AWS S3
- SAP
- Criteo
- Twilio
- Segment
Alternatives to FirstHive
- Twilio SegmentA broad CDP with real-time profiles, identity resolution, activation, and a free entry plan.9.3
- Adobe Real-Time CDPA full-featured CDP for enterprises standardizing customer data across Adobe workflows.9.2
- Salesforce Data 360A broad customer data platform built for Salesforce-centered enterprise data teams.9.1
See all FirstHive alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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