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Firebase In-App Messaging

Free#13 of 23 in In App Messaging

Firebase In-App Messaging: Free in-app campaigns for Firebase teams targeting iOS and Android users. Ranked #13 of 23 in In App Messaging by our editors (7.3/10); pricing: Free plan; best for firebase teams needing free app-native messages.

7.3/10Editor score

Visit Firebase

Firebase In-App Messaging7.3 Visit Firebase

At a glance

Editor score
7.3 / 10
Pricing
Free plan
Best for
Firebase teams needing free app-native messages
Free plan
Yes
Paid from
Free
Behavioral targeting
Yes
Facts checked
24 Sep 2026

Where it wins
- Offers cards, banners, modals, and image-only message formats.
- Targets audiences by behavior, language, engagement, and other characteristics.
- Tracks impressions, interactions, and conversion events.
Where it doesn't
- Supports iOS and Android platforms, not a broad set of channels.
- Campaign triggers rely on Firebase Analytics events or other supported triggers.
- Support channels are documentation and community.

Our verdict on Firebase In-App Messaging

Firebase In-App Messaging lets app teams deliver contextual messages while people are using an app. It is aimed at teams building for iOS or Android that want to target campaigns by audience characteristics, behavior, language, or engagement. Campaigns are configured in the Firebase console and delivered through the In-App Messaging SDK. Message formats include cards, banners, modals, and image-only messages, with web-link or deep-link actions available. Teams can schedule campaign dates or run campaigns indefinitely, set per-device frequency limits, and customize displays or implement their own message rendering.

The product’s strongest fit is app-native targeting tied to Firebase Analytics. Campaigns can be triggered by Analytics events, and Firebase Analytics and Firebase A/B Testing are the listed integrations. Localization supports supplied translations or Google Translate. That combination gives Firebase teams controls for tailoring message content and timing within the app, while impression, interaction, and conversion-event tracking helps assess campaign response. Teams whose messaging needs extend beyond the supported mobile platforms or depend on a broader integration ecosystem may find this narrower scope a constraint.

Firebase In-App Messaging is listed as free. Firebase’s separate pay-as-you-go Blaze plan applies to other Firebase services, so it should not be read as a paid In-App Messaging tier. Support channels are documentation and community. Choose this product if your app already fits the Firebase workflow and you need targeted, event-triggered in-app messages without a subscription charge. Consider another option if you need messaging beyond iOS and Android, or prefer support channels beyond documentation and community.

Your product? Our editors can test Firebase In-App Messaging in depth and publish a review, labelled as paid · from $149/mo →

Firebase In-App Messaging pricing

Plans Free planFree Free to use — no paid tier required for the core job.

See plans on firebase.google.com

Firebase In-App Messaging fact sheet

Free plan	Yes
Paid from	Free
Message formats	cards, banners, modals, image-only messages
Behavioral targeting	Yes
Mobile app support	Yes
Audience limit	Not verified
Event tracking	Yes
Localization	Yes
Deployment	Cloud, Mobile
Platforms	iOS, Android
Support	Docs, Community
Built for	Small business, Mid-market, Enterprise (editorial estimate)
Integrations	2 integrations: Firebase Analytics, Firebase A/B Testing
Pricing	Free plan (source)
Website	firebase.google.com
Facts checked	24 Sep 2026

Firebase In-App Messaging integrations

Firebase In-App Messaging lists 2 integrations on its own site.

Firebase Analytics
Firebase A/B Testing

Alternatives to Firebase In-App Messaging

See all Firebase In-App Messaging alternatives →

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Featured on iTechGuides

Firebase In-App Messaging is listed in our In App Messaging directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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Last updated 7 Oct 2026 · How we research and update