Best EXADS White-Label SSP Alternatives in 2026
The top EXADS White-Label SSP alternatives are Amazon Retail Ad Service, Criteo Retail Media and Adform Publisher Ad Server: 15 ad serving software our editors would look at instead of EXADS White-Label SSP, in our ranking order.
EXADS White-Label SSP: Centralizes inventory, demand connections and ad sales, with white-label tools for SSP operators. Where it falls short: paid product with no free plan.
Switching from EXADS White-Label SSP? For most ad serving software buyers the best EXADS White-Label SSP alternative is Amazon Retail Ad Service, built for retailers monetizing search and product pages. On a budget, AdSpeed starts at $9.95/mo. Revive Adserver has a free plan, which EXADS White-Label SSP does not.
Why People Look for an EXADS White-Label SSP Alternative
- Paid product with no free plan
- Published EUR prices are for the general ad server, not explicitly the SSP
- White-label branding and self-service tools are on the Business plan
- No free plan — 2 of the alternatives below have it
Quick Picks by What You Need
- Best overallAmazon Retail Ad Service9.3
Retailers monetizing search and product pages
Visit Amazon Retail Ad Service - Lowest priceAdSpeed7.9
Paid plans from $9.95/mo
Visit AdSpeed - Best free optionRevive Adserver8.1
Has a free plan (EXADS White-Label SSP has none)
Visit Revive Adserver
All 15 EXADS White-Label SSP Alternatives, Ranked
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Best forRetailers monetizing search and product pages
- Better than EXADS White-Label SSP:
- Editor score 9.3 vs 7.2
Retail-focused ad delivery with control over placements, advertisers, and shopper journeys.
9.3/10★★★★★Visit Amazon Ads -
Best forRetail media networks needing self-service campaigns
- Better than EXADS White-Label SSP:
- Editor score 9.1 vs 7.2
Self-service retail media for campaigns across retailer sites and offsite inventory.
- White-label option
9.1/10★★★★★Visit Criteo -
Best forPublishers selling direct and programmatic inventory
- Better than EXADS White-Label SSP:
- Editor score 8.8 vs 7.2
A publisher ad server for direct and RTB sales, forecasting, targeting and reporting.
8.8/10★★★★☆Contact Adform -
Best forPublishers monetizing web, app, and CTV inventory
- Better than EXADS White-Label SSP:
- Editor score 8.7 vs 7.2
A broad publisher ad stack with formats, targeting, reporting API, and CTV capabilities.
8.7/10★★★★☆Visit Equativ -
Best forAd networks needing self-serve campaigns and payouts
- Better than EXADS White-Label SSP:
- Editor score 8.6 vs 7.2
A broad ad-serving toolkit for networks, with self-serve portals and monthly plans from $179.
- White-label option
8.6/10★★★★☆Visit AdButler -
Best forPublishers wanting an integrated ad-tech platform
- Better than EXADS White-Label SSP:
- Editor score 8.5 vs 7.2
A broad ad-tech suite for publisher monetization and self-serve programmatic buying.
- White-label option
8.5/10★★★★☆Contact Adtelligent -
Best forRetailers building API-led, multi-channel ad programs
- Better than EXADS White-Label SSP:
- Editor score 8.4 vs 7.2
Ad-serving and decisioning APIs for retailers building custom, multi-channel ad programs.
8.4/10★★★★☆Visit Kevel -
Best forLarge publishers monetizing diverse inventory
- Better than EXADS White-Label SSP:
- Editor score 8.3 vs 7.2
A broad publisher monetization platform spanning digital formats, CTV/OTT and programmatic deals.
8.3/10★★★★☆Contact Magnite -
Best forRetailers building omnichannel retail media programs
- Better than EXADS White-Label SSP:
- Editor score 8.2 vs 7.2
A retail media platform for onsite, offsite and pilot in-store campaigns.
8.2/10★★★★☆Contact Microsoft -
Best forTeams seeking a free, self-hosted ad server
- Better than EXADS White-Label SSP:
- Free plan
- Editor score 8.1 vs 7.2
A self-hosted or hosted ad server with targeting, conversion tracking and usage-based plans.
8.1/10★★★★☆Try Revive Adserver -
Best forPublishers focused on video ad serving
- Better than EXADS White-Label SSP:
- Editor score 7.9 vs 7.2
A video-focused ad server with standards support and impression-based pricing tiers.
7.9/10★★★★☆Visit AdPlayer.Pro -
Best forSmall publishers seeking low-cost ad serving
- Better than EXADS White-Label SSP:
- Free plan
- Editor score 7.9 vs 7.2
A low-cost hosted ad server with broad web formats and detailed campaign controls.
- White-label option
7.9/10★★★★☆Visit AdSpeed -
Best forAd operations teams managing varied inventory
- Better than EXADS White-Label SSP:
- Editor score 7.8 vs 7.2
A broad ad server for teams managing varied formats, targeting and campaign workflows.
- White-label option
7.8/10★★★★☆Visit AdSpirit -
Best forPublishers combining direct deals and header bidding
- Better than EXADS White-Label SSP:
- Editor score 7.8 vs 7.2
Combines direct campaigns and auction demand in one decision layer, with quote-based production pricing.
7.8/10★★★★☆Visit Adelerate -
Best forTeams seeking a customizable, self-hosted ad server
- Better than EXADS White-Label SSP:
- Editor score 7.8 vs 7.2
A configurable ad server with self-hosted and managed deployment options.
- White-label option
7.8/10★★★★☆Visit DJAx
EXADS White-Label SSP Alternatives: Common Questions
What is the best alternative to EXADS White-Label SSP?
Amazon Retail Ad Service: #1 in our Ad Serving Software ranking, with an editor score of 9.3 out of 10. Retail-focused ad delivery with control over placements, advertisers, and shopper journeys.
Is there a free alternative to EXADS White-Label SSP?
Yes. Revive Adserver and AdSpeed have a free plan or a free tier.
What is the cheapest paid alternative to EXADS White-Label SSP?
Of the alternatives here that publish a price, AdSpeed starts lowest, at $9.95/mo.
Why do people look for EXADS White-Label SSP alternatives?
Paid product with no free plan; Published EUR prices are for the general ad server, not explicitly the SSP; White-label branding and self-service tools are on the Business plan.
How do I switch from EXADS White-Label SSP?
Export your data from EXADS White-Label SSP (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel EXADS White-Label SSP.
How to Switch from EXADS White-Label SSP
- Export your data from EXADS White-Label SSP (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel EXADS White-Label SSP.
EXADS White-Label SSP vs Each Alternative
| # | Tool | Free plan | Paid from | Ad formats | Targeting options | Reporting | Inventory types | Score |
|---|---|---|---|---|---|---|---|---|
| 27 | EXADS White-Label SSP | No | — | IAB standard banners; custom formats; display; native; video; popunders | Behavioral retargeting; domains; keywords; IP ranges; custom key-value targeting; audience behavior and demographics | Advanced | Web and app ad inventory; video/CTV inventory | 7.2 |
| 1 | Amazon Retail Ad Service | — | — | Sponsored product ads; retailer-determined creative formats | Contextual signals including shopper search query, category and viewed product; keyword targeting; automatic targeting | Advanced | Retailer websites and apps; search, browse and product-detail pages | 9.3 |
| 2 | Criteo Retail Media | No | — | Sponsored products, display, video, image banners, dynamic display | Retailer first-party data, audience segments, search keywords, negative keywords | — | — | 9.1 |
| 3 | Adform Publisher Ad Server | No | — | Rich media, video, premium formats | Inventory, websites, packages, placements, location, device, operating system, ISP, language, Adform cookie IDs, IP/IP range, keywords, key-value pairs; audience data via DMP | Advanced | Mobile, desktop, rich media, video | 8.8 |
| 4 | Equativ Monetization Platform | — | — | Display, video in-stream, video out-stream, native, audio | Geolocation; device and environment; publisher, domain, and app; site lists; ad format; audience and contextual segments; content metadata; connected TV | Advanced | In-app, desktop, mobile web, connected TV | 8.7 |
| 5 | AdButler | No | $179/mo | Display, mobile, in-app, video, HTML5, email, native, rich media, JSON, VAST | Geographic, postal code, platform/device/browser, keyword, data keys, audiences, contextual segments, dayparting | — | — | 8.6 |
| 6 | Adtelligent | — | — | display, video, native, audio, push, pop, search, CTV/OTT | precision targeting, audience segmentation, campaign scheduling, budget controls | — | — | 8.5 |
| 7 | Kevel | — | — | mixed | — | — | — | 8.4 |
| 8 | Magnite | No | — | display, online video, audio, native, digital out-of-home, mobile in-app, CTV/OTT | — | Advanced | — | 8.3 |
| 9 | Microsoft Retail Media | — | — | — | — | — | — | 8.2 |
| 10 | Revive Adserver | Yes | — | mixed | — | — | — | 8.1 |
| 11 | AdPlayer.Pro | No | — | instream, outstream, pre-roll, mid-roll, post-roll, InPage, InView, Sticky, InBanner, Rewarded, InApp, Interstitial | — | — | — | 7.9 |
| 12 | AdSpeed | Yes | $9.95/mo | Image banners (GIF, JPEG, PNG, BMP, SWF), rich media/HTML, third-party ad tags, text links, VAST video | Geography and language; date, day, and time; browser, device, operating system; visitor IP/domain; referring and placement URLs; keywords/context; frequency and time caps; impression, click, conversion, and revenue quotas | Advanced | Web placements, HTML email/newsletters, mobile, video, Roku | 7.9 |
| 13 | AdSpirit | — | — | Banners, HTML5, third-party ads, popups/popunders, layers, banderoles, wallpapers, interstitials, expandables, native ads, takeovers, video ads | Geography, IP, provider, bandwidth, browser, operating system, device, language, user profile, retargeting, parameters, visibility, screen/window size, visit duration, page count, weather | Advanced | Display, video, mobile web, in-app, affiliate, newsletter, SEM | 7.8 |
| 14 | Adelerate | No | — | Display, video, AMP; CTV support for direct deals | Country/region, device, operating system, browser, domain, custom key-values, inventory presets, floor pricing and frequency caps | Advanced | Web, in-app, connected TV; browser and app environments | 7.8 |
| 15 | DJAx Ad Server | No | — | Display (image, HTML5, rich media); mobile in-app and mobile web (MRAID); video and CTV (VAST, VMAP); native and text; CPC and CPA performance formats | Geography (city and region), device, OS, browser, connection type, daypart, keywords, custom key-values, contextual, first-party audience segments, frequency caps | Advanced | Websites, mobile apps, video players, CTV apps, games and digital screens | 7.8 |
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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