EXADS White-Label SSP
EXADS White-Label SSP: Centralizes inventory, demand connections and ad sales, with white-label tools for SSP operators. Ranked #27 of 38 in Ad Serving Software by our editors (7.2/10); pricing: Paid; best for teams launching a white-label SSP.
At a glance
- Editor score7.2 / 10
- PricingPaid
- Best forTeams launching a white-label SSP
- Free planNo
- ReportingAdvanced
- Facts checked4 Oct 2026
Where it wins
- Centralizes inventory and connects DSPs, exchanges and other demand sources
- Supports RTB auctions, header bidding and direct deals
- Combines retargeting, reporting and malvertising protection
Where it doesn't
- Paid product with no free plan
- Published EUR prices are for the general ad server, not explicitly the SSP
- White-label branding and self-service tools are on the Business plan
Our verdict on EXADS White-Label SSP
EXADS White-Label SSP is a cloud-based supply-side platform for publishers and businesses that want to manage and monetize advertising inventory under their own brand. It brings inventory management together with demand connections, direct deals, real-time bidding and header bidding. Teams launching their own advertising operation are the clearest fit; publishers seeking only a basic way to sell placements may find its broader operator tooling unnecessary.
Demand and inventory flexibility are central to the product. It connects DSPs, ad exchanges and other RTB demand sources, and supports web and app inventory as well as video and CTV inventory. Targeting options include behavioral retargeting, domains, keywords and IP ranges, while reporting includes real-time views and customizable dashboards. Malvertising protection is also documented. These capabilities suit teams that need to coordinate multiple sources and selling methods, though buyers should assess whether the platform’s targeting and reporting dimensions match their own requirements.
Plan features are presented in four tiers: Core includes IAB standard banners and core analytics dimensions; Pro adds three custom formats, conversion goals and retargeting; Business adds white-label branding, advertiser and publisher self-service, Smart Bid and financial management; Enterprise adds custom analytics and targeting dimensions, campaign compliance and custom key value. The vendor’s pricing page shows EUR prices for its general ad server rather than explicitly identifying them as SSP-specific, so those figures should not be treated as confirmed SSP pricing. There is no free plan listed. Teams that need branded self-service operations and financial tools should consider Business, while those needing custom dimensions or campaign compliance may need Enterprise. Smaller publishers with simpler selling needs may prefer a narrower ad-serving option.
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EXADS White-Label SSP pricing
All 4 EXADS White-Label SSP plans and prices →
EXADS White-Label SSP fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Ad formats | IAB standard banners; custom formats; display; native; video; popunders |
| Targeting options | Behavioral retargeting; domains; keywords; IP ranges; custom key-value targeting; audience behavior and demographics |
| Reporting | Advanced |
| Inventory types | Web and app ad inventory; video/CTV inventory |
| Hosting model | Not verified |
| White-label option | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 3 integrations: DSPs, ad exchanges, RTB demand sources |
| Pricing | Paid (source) |
| Website | exads.com |
| Facts checked | 4 Oct 2026 |
EXADS White-Label SSP integrations
EXADS White-Label SSP lists 3 integrations on its own site.
- DSPs
- ad exchanges
- RTB demand sources
Alternatives to EXADS White-Label SSP
- Amazon Retail Ad ServiceRetail-focused ad delivery with control over placements, advertisers, and shopper journeys.9.3
- Criteo Retail MediaSelf-service retail media for campaigns across retailer sites and offsite inventory.9.1
- Adform Publisher Ad ServerA publisher ad server for direct and RTB sales, forecasting, targeting and reporting.8.8
See all EXADS White-Label SSP alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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