Diffbot
Diffbot: A broad web-data enrichment platform for teams that can work with APIs and bulk processing. Ranked #20 of 31 in Data Enrichment Software by our editors (7.4/10); pricing: Free plan; best for web-derived entity and organization enrichment.
At a glance
- Editor score7.4 / 10
- PricingFree plan
- Best forWeb-derived entity and organization enrichment
- Free planYes
- Paid from$299/mo
- Data freshnessUnspecified
- Facts checked20 Sep 2026
Where it wins
- Enriches person and organization records from partial identifiers
- Combines crawling, extraction, Knowledge Graph search, and AI analysis
- Connects with Google Sheets, Excel, Power BI, Tableau, and CData
Where it doesn't
- Starting paid plan is $299 per month
- No native CRM synchronization
- Broader data tooling may exceed simple enrichment needs
Our verdict on Diffbot
Diffbot combines APIs and a web dashboard for extracting structured data, crawling websites, searching a web-scale Knowledge Graph, analyzing natural language, and enriching person or organization records. Its Enhance API works from partial identifiers such as names, URLs, locations, email addresses, employers, and titles. The product is suited to developers, data teams, researchers, and businesses building sales intelligence, market research, monitoring, or other data applications.
The pricing structure starts with a useful Free plan at $0 per month, including all four APIs, no credit card requirement, and 5 requests per minute. Startup costs $299 per month and includes all four APIs with 5 requests per second. Plus costs $899 per month, adds Crawl access and 3 user seats, and raises throughput to 25 requests per second. Enterprise provides custom credit allotment, 100+ active crawls, custom user seats, and dedicated support. The published category details also specify API access and 250000 monthly credits, while the paid entry point makes Diffbot a stronger fit for teams with substantial enrichment or extraction needs than for lightweight CRM enrichment.
Its main advantage is breadth: person and organization enrichment sits alongside bulk processing, DQL-based Knowledge Graph search, structured page extraction, website crawling, bulk extraction, and natural-language entity, relationship, and sentiment analysis. Google Sheets and Microsoft Excel support provide accessible workflows, while Power BI, Tableau, and CData extend its fit for analytics environments. Diffbot should appeal to teams building custom web-data applications or combining enrichment with crawling and research. Teams seeking native CRM synchronization, waterfall enrichment, or a narrowly focused enrichment workflow should consider a more specialized alternative.
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Diffbot pricing
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Diffbot fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $299/mo |
| Enrichment types | person and organization profiles; firmographic data; employment and location attributes |
| Monthly credits | 250000 credits/mo |
| API access | Yes |
| CRM sync | No |
| Waterfall enrichment | No |
| Data freshness | Unspecified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Phone, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 5 integrations: Google Sheets, Microsoft Excel, Power BI, Tableau, CData |
| Pricing | Free plan (source) |
| Website | diffbot.com |
| Facts checked | 20 Sep 2026 |
Diffbot integrations
Diffbot lists 5 integrations on its own site.
- Google Sheets
- Microsoft Excel
- Power BI
- Tableau
- CData
Alternatives to Diffbot
- ClayBroad enrichment and workflow automation with waterfall providers, AI research, and CRM sync.9.4
- OpenGTMA flexible open-source choice for enrichment waterfalls, AI research, and workflow routing.9.2
- People Data LabsA broad, API-first enrichment platform for teams building data workflows.9.1
See all Diffbot alternatives →
Also Ranked In
Diffbot is ranked in 4 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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