DealersCloud CRM review
A broad dealership CRM for capturing leads, automating follow-up, and connecting dealer systems.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
DealersCloud CRM is the customer and lead management module within an all-in-one dealer management platform for independent car dealerships. It brings website, marketplace, phone, and lot leads into one queue, then keeps email and text conversation history with centralized customer records. Dealers can manage follow-ups, tasks, round-robin assignment, assignment groups, timers, duplicate-lead merging, re-engagement campaigns, and mobile lead activity from web, iOS, and Android access. Its best fit is a dealership that wants CRM operations connected to the rest of its retail workflow rather than a standalone contact database.
Its integration and platform coverage are central strengths. DealersCloud connects CRM information with dealer inventory, deal desking, F&I, accounting, reporting, and dealer website records. The integration list includes RouteOne, Dealertrack, CUDL, CARFAX, TrueCar, CarGurus, Autotrader, Cars.com, KSL.com, Edmunds, Facebook, Google, Carketa, vAuto, and xplor pay. Lead capture spans multiple dealership channels, while routing tools and mobile assignment help organize incoming opportunities. Dealers seeking broad connections across marketplaces and dealership systems should find this scope relevant.
The plan structure separates the core operating platform from advanced AI capabilities. Core Platform includes CRM and lead management, inventory management with VIN decoding, deal desking and F&I, accounting and financial reports, marketing feeds, and a custom dealership website. DealersAI Premium Add-on adds AI auto-response, web chat, voice employee, response management, vehicle appraisal, and price analysis. Pricing is contact-based, so buyers should request a quote for their dealership. Choose DealersCloud when connected dealer operations and lead response matter most; consider another option if you need a general-purpose CRM or prefer transparent self-serve pricing.
DealersCloud CRM pros and cons
- Where it wins
- Captures leads from websites, marketplaces, calls, and walk-ins
- Connects CRM records with inventory, F&I, accounting, and reporting
- Supports automated follow-ups, routing, mobile access, and AI tools
- Where it doesn't
- Quote-based pricing makes budget comparison less immediate
- Advanced AI capabilities require a separate add-on
- Its focus on independent dealerships limits broader CRM use cases
DealersCloud CRM fact sheet, pricing and score →
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