DealerClick CRM review
A practical basic CRM for dealerships already using DealerClick DMS.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
DealerClick CRM is a cloud-based customer relationship management platform for independent automotive dealerships. It is designed for teams managing retail, wholesale, and alternative financing operations, with lead management, customer and prospect data access, automated text and email communication, and mobile access to inventory and deals. The platform runs on the web, iOS, and Android, giving dealership staff access to core customer and operational information across devices.
Its strongest fit is the DealerClick ecosystem. CRM capabilities connect with DealerClick dealership management modules, while listed integrations include KBB, 700Credit, Experian, Equifax, TransUnion, Reynolds & Reynolds, Wolters Kluwer, Bankers System, BPI, Seadra, Fairfax Imaging, DMV Desk, CVR, and Global Payments. That breadth supports dealerships whose workflows already depend on DealerClick and related automotive or financial systems. Automated text and email messaging, plus inventory and deal access on mobile, extend the product beyond a basic contact database.
DealerClick CRM is best suited to dealerships that want essential lead and customer management closely connected to their dealership system. Social media integrations are available as an option, and the stated feature set centers on core CRM, communication, inventory, and deal workflows rather than a broad enterprise CRM scope. Teams with straightforward follow-up needs and a strong DealerClick DMS dependency should find the positioning clear; organizations seeking more extensive CRM workflow controls or a less ecosystem-dependent setup should compare alternatives.
Questions about DealerClick CRM
What does DealerClick CRM run on? Web, iOS and Android. It runs in the cloud and as a mobile app.
What does DealerClick CRM integrate with? 15 integrations, including DealerClick DMS, KBB, 700Credit, Experian and Equifax.
Who is DealerClick CRM built for? Small businesses and mid-market companies (our editorial estimate).
DealerClick CRM pros and cons
- Where it wins
- Lead, customer, and prospect data management for dealership teams
- Automated text and email communication supports follow-up
- Mobile inventory and deal access across web, iOS, and Android
- Where it doesn't
- The feature scope is focused on core CRM and dealership workflows
- Social media integrations are optional
- Teams seeking broader CRM workflows may need an alternative
DealerClick CRM fact sheet, pricing and score →
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