Callwell
Callwell: A focused enquiry-response CRM for estate agencies handling sales and lettings. Ranked #226 of 248 in Real Estate CRM Software by our editors (3.0/10); pricing: 28-day trial; best for property offices focused on enquiry response.
At a glance
- Editor score3.0 / 10
- Pricing28-day trial
- Best forProperty offices focused on enquiry response
- Free planNo
- Paid from£35/site/mo
- Automated follow-upYes
- Founded2013 · 5 Eleanors Cross, Dunstable, Bedfordshire, United Kingdom, LU6 1SU
- Facts checked22 Sep 2026
Where it wins
- Centralises portal, website and advertising enquiries
- Automates calls, follow-ups, alerts and branded messages
- Connects with major property portals and CRM systems
Where it doesn't
- No mobile apps are provided
- AI features are not included
- Verified property matching is not provided
Our verdict on Callwell
Callwell is a cloud-based lead-management platform for estate agencies handling sales and lettings enquiries. It brings leads from websites, property portals and advertising into a centralised enquiry dashboard, then supports response and qualification through instant calls, scheduled Morning Caller follow-ups, email and SMS autoresponders, alerts and custom questions. Its audience includes small, mid-market and enterprise property offices that need a shared process for assigning and tracking enquiries.
Pricing is organised by office or channel rather than by user. Callwell Essentials for Sales and Callwell Essentials for Lettings each cost £35 per office per month, plus VAT, with core lead management and channel-specific features. Callwell Essentials for Sales & Lettings costs £60 per office per month. The Pro plans cost £100 per office per month for sales or lettings and add the full feature catalogue, 400 call minutes per month, live reporting, CRM integrations and lead qualification. Callwell Enterprise provides a tailored solution with onboarding and training, bespoke reporting, white-labelled communications and premium enterprise support. A 28-day free trial is available.
The platform’s main strength is its fit with the property-enquiry workflow. Integrations include Reapit, Rightmove, OnTheMarket, Zoopla, Mailchimp, Zendesk and other property-focused services, while reporting covers ROI, staff performance and scoring. Web and API access support office-based operations, and the published support details include email support with 24/7 availability. Callwell is a strong choice for agencies prioritising rapid enquiry handling, routing and follow-up across multiple portals. Agencies seeking mobile apps, AI features or verified property matching should choose a different product.
Your product? Our editors can test Callwell in depth and publish a review, labelled as paid · from $149/mo →
Callwell pricing
All 6 Callwell plans and prices →
Callwell fact sheet
| Free plan | No |
|---|---|
| Paid from | £35/site/mo |
| Automated follow-up | Yes |
| Lead routing | Yes |
| Property matching | Not verified |
| Website included | Not verified |
| Mobile app | Not verified |
| Email marketing | Yes |
| Lead import | Not verified |
| Free trial | 28 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | ISO 27001 |
| Support | Email · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 10 integrations: Reapit, Mailchimp, Rightmove, OnTheMarket, Rentround, GetAgent … See all → |
| Pricing | 28-day trial (source) |
| Website | callwell.co.uk |
| Facts checked | 22 Sep 2026 |
Callwell integrations
Callwell lists 10 integrations on its own site.
- Reapit
- Mailchimp
- Rightmove
- OnTheMarket
- Rentround
- GetAgent
- Valpal
- Homeflow
- Zoopla
- Zendesk
See all Callwell integrations →
Alternatives to Callwell
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
See all Callwell alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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