Callwell review
A focused enquiry-response CRM for estate agencies handling sales and lettings.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Callwell is a cloud-based lead-management platform for estate agencies handling sales and lettings enquiries. It brings leads from websites, property portals and advertising into a centralised enquiry dashboard, then supports response and qualification through instant calls, scheduled Morning Caller follow-ups, email and SMS autoresponders, alerts and custom questions. Its audience includes small, mid-market and enterprise property offices that need a shared process for assigning and tracking enquiries.
Pricing is organised by office or channel rather than by user. Callwell Essentials for Sales and Callwell Essentials for Lettings each cost £35 per office per month, plus VAT, with core lead management and channel-specific features. Callwell Essentials for Sales & Lettings costs £60 per office per month. The Pro plans cost £100 per office per month for sales or lettings and add the full feature catalogue, 400 call minutes per month, live reporting, CRM integrations and lead qualification. Callwell Enterprise provides a tailored solution with onboarding and training, bespoke reporting, white-labelled communications and premium enterprise support. A 28-day free trial is available.
The platform’s main strength is its fit with the property-enquiry workflow. Integrations include Reapit, Rightmove, OnTheMarket, Zoopla, Mailchimp, Zendesk and other property-focused services, while reporting covers ROI, staff performance and scoring. Web and API access support office-based operations, and the published support details include email support with 24/7 availability. Callwell is a strong choice for agencies prioritising rapid enquiry handling, routing and follow-up across multiple portals. Agencies seeking mobile apps, AI features or verified property matching should choose a different product.
Callwell pros and cons
- Where it wins
- Centralises portal, website and advertising enquiries
- Automates calls, follow-ups, alerts and branded messages
- Connects with major property portals and CRM systems
- Where it doesn't
- No mobile apps are provided
- AI features are not included
- Verified property matching is not provided
Callwell fact sheet, pricing and score →
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