Brandr Intelligence

At a glance

• Editor score
  7.1 / 10
• Pricing
  Free plan · paid from $229/mo
• Best for
  Budget-conscious teams needing recurring surveys
• Free plan
  Yes
• Paid from
  $229/mo
• Competitor benchmarking
  Yes
• Facts checked
  29 Sep 2026

• Where it wins

  • Continuous Tracker and Pulse surveys support recurring measurement.
  • Benchmarks span 50+ industries with demographic breakdowns.
  • Recommendations, impact matrices and portfolio views aid decision-making.

• Where it doesn't

  • Awareness tracking is not part of the listed measurement scope.
  • Starter bundle limits teams to one brand and one user seat.
  • The platform is web-only, with no native desktop or mobile apps listed.

Our verdict on Brandr Intelligence

Brandr Intelligence is a cloud, web-based brand intelligence platform for marketing, brand, HR and strategy teams. It combines structured external perception research through brandr Index with internal employee experience measurement through Employer Index. Outputs include brand health and dimension scores, demographic breakdowns, industry benchmarks, interactive dashboards and trend analysis. Its focus suits organizations that need repeatable perception and alignment studies across external audiences, employees or both.

Pricing ranges from free access to paid monthly and annual plans. The brandr Index Starter and Employer Index Starter plans each cost $229 per month, while brandr Index Growth costs $395 per month and adds Tracker and Pulse capabilities. Annual versions cost $2,290 for Starter and $3,950 for Growth. Bundle pricing lists Starter at $369 per month with 75 index responses, one brand and one user seat; Growth at $639 per month with 500 index responses, 300 Tracker and Pulse responses, three brands and five seats; and Enterprise at $9,300 per year with unlimited users, custom brands, questions and response volumes, portfolio views and a dedicated account manager. The published pricing page also states that payments are temporarily inactive and directs buyers to contact the company.

Brandr’s strongest differentiator is the connection between benchmarked index studies and continuous measurement. Tracker and Pulse support repeated surveys between full indexes, while strategic recommendations and an impact matrix help translate movements into priorities. Role-based access and portfolio views support larger teams, and email and chat support are available. GDPR compliance is listed. Teams seeking awareness measurement, broader channel analytics or non-web deployment should consider alternatives; Brandr is better suited to organizations prioritizing structured perception surveys, employee brand experience and recurring brand-health reviews.

Brandr Intelligence pricing

All 11 Brandr Intelligence plans and prices →

Brandr Intelligence fact sheet

Alternatives to Brandr Intelligence

• GBGWI Brand TrackingA tailored research service for tracking brand funnel health, perceptions, and competitors.9.3
• KBKantar BrandHealthEnterprise measurement connecting brand health, campaigns and market signals.9.2
• YBYouGov BrandIndexA deep, continuous brand-health view with benchmarking, segmentation and API access.9.1

See all Brandr Intelligence alternatives →

Featured on iTechGuides

Brandr Intelligence is listed in our Brand Tracking Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

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Last updated 29 Sep 2026 · How we research and update