Branch Universal Ads
Branch Universal Ads: A sales-led choice for enterprise teams measuring web-to-app advertising performance. Ranked #19 of 38 in Marketing Attribution Software by our editors (7.5/10); pricing: Pricing on request; best for enterprise web-to-app attribution programs.
At a glance
- Editor score7.5 / 10
- PricingPricing on request
- Best forEnterprise web-to-app attribution programs
- Free planNo
- Multi-touch attributionYes
- Facts checked22 Sep 2026
Where it wins
- Connects web ads, app installs, events, and revenue attribution
- Supports configurable windows, view-through attribution, and postbacks
- Exports attribution data to warehouses and external systems
Where it doesn't
- Requires contact with sales for pricing
- No free plan is offered
- Support is centered on documentation
Our verdict on Branch Universal Ads
Branch Universal Ads is a cloud-based marketing attribution product for enterprise performance marketing teams. It connects web advertising with iOS and Android app activity, including app installs, in-app events, downstream conversions, and revenue attribution. The product also supports API access, making it suited to organizations that need a shared view of campaign performance across web and app channels rather than a narrowly focused mobile measurement tool.
Pricing is sales-led, with three published plans: Basics, Essentials, and Enterprise. There is no free plan, and a Basics free trial is offered. The plan structure provides a path from an initial attribution program to broader enterprise requirements, but buyers need to contact sales rather than selecting a published price online. Teams evaluating the product should compare how each tier handles the attribution, integration, export, and postback requirements in their program before choosing a plan.
Its ecosystem coverage is a central strength. Branch Universal Ads supports ad networks, self-attributing networks, marketing and analytics partners, and data warehouses, with 2,000 integrations. Core capabilities include multi-touch attribution, view-through measurement for ad impressions, configurable attribution windows, deferred deep linking, iOS Universal Links, Android App Links, real-time ad-network postbacks, and warehouse exports. The product also lists SOC 2 and GDPR compliance. It is a strong fit for enterprise teams coordinating web and app advertising data across multiple systems. Smaller organizations or buyers seeking self-serve pricing, a free plan, or broader support channels should consider an alternative.
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Branch Universal Ads pricing
All 3 Branch Universal Ads plans and prices →
Branch Universal Ads fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Multi-touch attribution | Yes |
| Attribution models | Multi_touch |
| Journey window | Not verified |
| Offline data attribution | Yes |
| Revenue attribution | Yes |
| Data warehouse export | Yes |
| Data retention | Not verified |
| Deployment | Cloud |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, GDPR |
| Support | Docs |
| Built for | Enterprise (editorial estimate) |
| Integrations | 2,000+ integrations: ad networks, self-attributing networks, marketing and analytics partners, data warehouses |
| Pricing | Pricing on request (source) |
| Website | branch.io |
| Facts checked | 22 Sep 2026 |
Branch Universal Ads integrations
Branch Universal Ads lists 2,000+ integrations on its own site — the 4 named here are the ones its pages call out.
- ad networks
- self-attributing networks
- marketing and analytics partners
- data warehouses
Alternatives to Branch Universal Ads
- AdjustA broad mobile attribution toolkit for teams measuring campaigns, revenue, and app journeys.9.1
- SingularBroad mobile and web attribution with a free starting tier and warehouse delivery.8.9
- KochavaA mature attribution suite with broad channel coverage and a relatively high paid entry point.8.8
See all Branch Universal Ads alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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