Bigin by Zoho CRM review
Bigin offers broad CRM depth at a low annual starting price, with a one-user free plan.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Bigin by Zoho CRM is a customer relationship management platform for small businesses that want to organize contacts, companies, deals, activities, notes, files, conversations, and calls in one system. Its visual pipelines support sales, onboarding, and support processes, with customizable stages and drag-and-drop deal movement. The product is suited to small teams that need more than basic contact management but want a focused CRM rather than a broad enterprise suite.
Pricing is structured around a free plan and three paid tiers. The Free plan supports one user, one pipeline, 500 records, three automations, built-in phone, and standard dashboards. Express costs $7 per user per month with annual billing and adds three team pipelines, 50,000 records, email and WhatsApp integration, 30 automations, mass emails with email insights, and custom dashboards. Premier costs $12 per user per month with annual billing and adds five team pipelines, 100,000 records, advanced automation, stage transition rules, multiple currencies, and AI assistance. Bigin 360 costs $18 per user per month with annual billing and expands capacity to 15 team pipelines and 1 million records, alongside 100 advanced automation rules, five GB of File Cabinet storage, and 3,000 AI credits per month.
Its ecosystem covers Gmail, Google Workspace, Microsoft Outlook, Microsoft 365, Zoho applications, Mailchimp, and other listed services. Two-way email integration supports Gmail, Outlook, Microsoft 365, Zoho Mail, and IMAP/POP3 accounts. REST, metadata, bulk, notification, and query APIs extend the platform, while mobile apps support iOS, Android, iPadOS, and macOS. Zia provides email drafting, record summaries, contextual replies, cross-sell opportunities, and churn analysis. Choose Bigin for affordable pipeline management with automation and integrations; consider another CRM if the one-user Free plan or tier-based limits do not fit your team.
Bigin by Zoho CRM pros and cons
- Where it wins
- Free plan includes a pipeline, records, automations, phone, and dashboards
- Visual pipelines, email sync, automation, reporting, forms, and telephony
- Mobile apps, APIs, integrations, and Zia AI capabilities are available
- Where it doesn't
- The Free plan is limited to one user, one pipeline, and 500 records
- Advanced capabilities and larger limits require paid plans
- Feature availability can vary by data center
Bigin by Zoho CRM fact sheet, pricing and score →
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