Better Business Bureau
Better Business Bureau: A trust-focused local directory combining ratings, reviews, complaints, and dispute resolution. Ranked #3 of 30 in Business Directories by our editors (9.0/10); pricing: Free plan; best for trust-focused local directories.
At a glance
- Editor score9.0 / 10
- PricingFree plan
- Best forTrust-focused local directories
- Free planYes
- Audience focusLocal
- Founded1912
- Facts checked19 Sep 2026
Where it wins
- A+ to F ratings and public complaint histories
- Accreditation, verification, mediation, and arbitration
- Free business profiles with listing claims and reviews
Where it doesn't
- Coverage is limited to the web
- Accreditation requires annual dues
- Accreditation fees vary by local BBB and business factors
Our verdict on Better Business Bureau
Better Business Bureau (BBB) is a web-based business directory serving the United States and Canada. It is designed for consumers comparing local businesses and for businesses that want a public profile, customer reviews, marketplace information, and trust signals. Searchers can look up companies by business name and location, then review ratings from A+ to F, customer feedback, complaint histories, accreditation status, and complaint-resolution information. Businesses can request a free listing, claim an existing profile, and collect reviews.
The free business listing provides a business profile and exposure on BBB.org. Paid BBB Accreditation adds an Accredited Business designation, a BBB Accredited Business Seal, enhanced profile benefits, and access to accreditation-related tools and resources. Accreditation dues are annual and vary by local BBB and business factors. Accredited businesses can also receive Get a Quote requests, giving the paid tier a more direct lead-generation role alongside its trust and verification benefits.
BBB’s main distinction is the breadth of its trust and dispute-related features. In addition to ratings, reviews, complaint histories, and profile verification, it supports complaint resolution, mediation, and arbitration. Consumers can report scams through BBB Scam Tracker, while businesses can use profile-claiming and accreditation tools to manage their directory presence. The trade-off is focus: BBB is a web-only directory centered on local business credibility rather than a broad multi-platform marketing system. Choose it for public trust signals and complaint transparency; consider an alternative if mobile access or wider platform coverage is central to your directory strategy.
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Better Business Bureau pricing
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Better Business Bureau fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Listing submission | Both |
| Claim listing | Yes |
| Reviews on profiles | Yes |
| Audience focus | Local |
| Mobile app | Not verified |
| Verified profiles | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Pricing | Free plan (source) |
| Website | bbb.org |
| Facts checked | 19 Sep 2026 |
Alternatives to Better Business Bureau
- YelpA broad local directory for finding businesses, comparing reviews, and taking action.9.4
- JustdialA broad India-focused directory combining discovery, listings, reviews, enquiries, and bookings.9.2
- EuropagesA broad multilingual sourcing marketplace for international B2B supplier discovery.8.9
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Better Business Bureau vs the competition
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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