Head-to-head · Business Directories
Justdial vs Better Business Bureau
Justdial leads on 0 checks, Better Business Bureau on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreJustdial · 9.2/10
- Free planboth
- Most featuresJustdial · 4 of 4
Justdial scores higher on our rubric for business directories: 9.2 against 9.0 out of 10; our editors rank them #2 and #3.
Justdial is the better fit for indian local business discovery. Better Business Bureau is the better fit for trust-focused local directories.
- Justdial fits best
Indian local business discovery
- Better Business Bureau fits best
Trust-focused local directories
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Side by side
| Feature | Justdial 9.2/10 Visit ↗ | Better Business Bureau 9.0/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.2 | 9.0 |
| Ranking | #2 in Business Directories | #3 in Business Directories |
| Best for | Indian local business discovery | Trust-focused local directories |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | Free plan | — |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud |
| Platforms | Web, iOS, Android | Web |
| Features Justdial 4/4 · Better Business Bureau 3/4 | ||
| Claim listing | ✓ | ✓ |
| Reviews on profiles | ✓ | ✓ |
| Mobile app | ✓ (best) | Not checked yet |
| Verified profiles | ✓ | ✓ |
| Specs | ||
| Listing submission | Both | Both |
| Audience focus | Local | Local |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Justdial is an India-focused local search and business directory platform for people finding businesses and services by category and location. Users can view contact details, addresses, photos, ratings, reviews, offers, and directions,… Read the review → |
Better Business Bureau (BBB) is a web-based business directory serving the United States and Canada. It is designed for consumers comparing local businesses and for businesses that want a public profile, customer reviews, marketplace… Read the review → |
Strengths and trade-offs
Justdial — where it wins
- Free business listings with profile claiming and mobile verification
- Reviews, questions, photos, videos, services, and product information
- Search, enquiries, quotes, bookings, and AI-assisted provider connections
Where it doesn't
- Paid advertising is separate from the free listing
- Online transactions are available only for selected offerings
- Its focus is India rather than broad international discovery
Better Business Bureau — where it wins
- A+ to F ratings and public complaint histories
- Accreditation, verification, mediation, and arbitration
- Free business profiles with listing claims and reviews
Where it doesn't
- Coverage is limited to the web
- Accreditation requires annual dues
- Accreditation fees vary by local BBB and business factors
- Justdial9.2/10 · Free plan
A broad India-focused directory combining discovery, listings, reviews, enquiries, and bookings.
Visit JustdialFull verdict → - Better Business Bureau9.0/10 · Free plan
A trust-focused local directory combining ratings, reviews, complaints, and dispute resolution.
Visit BBBFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update