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BA-ICON

Paid#211 of 248 in Real Estate CRM Software

BA-ICON: A specialist buyer-agent CRM with strong matching and compliance workflows. Ranked #211 of 248 in Real Estate CRM Software by our editors (3.0/10); pricing: Paid; best for australian buyer agents needing compliance workflows.

3.0/10Editor score

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At a glance

Editor score
3.0 / 10
Pricing
Paid
Best for
Australian buyer agents needing compliance workflows
Free plan
No
Paid from
A$250/user/mo
Facts checked
22 Sep 2026

Where it wins
- Matches on-market and off-market properties to buyer preferences
- Imports listings from major Australian property portals
- Includes AML/CTF verification, risk scoring and audit-ready records
Where it doesn't
- Starts at AUD 250 per user per month, plus GST
- Web-only platform with no mobile option listed
- Follow-up and marketing capabilities are limited

Our verdict on BA-ICON

BA-ICON is a cloud CRM and workflow platform designed for buyers’ agents. It combines buyer profiles, property sourcing, brief distribution, property matching, client portals and listing-data imports in one system. Its focus suits solo operators and agencies that need structured buyer management alongside Australian property workflows. Branded listing websites, client portals and interest tracking extend the client-facing side, while AML/CTF tools address identity verification, risk scoring and record keeping.

Pricing is centered on the Solo Operator plan at AUD 250 per user per month, billed monthly, plus GST. It includes full CRM access, advanced property matching, client management tools, online training, customer support and software updates. Growing Agency adds enhanced collaboration and centralised client management, while Established Agency adds advanced coordination and centralised client management; pricing for multi-user plans is enquiry-based. The Solo Operator tier states no setup fee, although customised setup and integration can involve a one-time fee. There is no free plan.

The platform’s strongest fit is its property-specific ecosystem. Automatic imports from realestate.com.au, Domain, Allhomes and RealCommercial support sourcing, while integrations with Stash Property, PriceFinder, REI Forms, WhatsApp, Twilio, Xero, DocuSign, Property Insure, Personr, YouTube and Claude broaden its workflow connections. AML dashboards and audit-ready records add a compliance layer that general-purpose CRMs may not provide. However, BA-ICON is web-only, and its narrower feature set leaves less support for mobile work, follow-up and marketing. Choose it when property matching and compliance are central; consider another CRM when mobile access or broader marketing automation is a priority.

Your product? Our editors can test BA-ICON in depth and publish a review, labelled as paid · from $149/mo →

BA-ICON pricing

Plans PaidPaid No free plan — trial or paid only. Prices checked 22 Sep 2026.

See plans on icon.com.au

All 3 BA-ICON plans and prices →

BA-ICON fact sheet

Free plan	No
Paid from	A$250/user/mo
Automated follow-up	Not verified
Lead routing	Not verified
Property matching	Yes
Website included	Yes
Mobile app	Not verified
Email marketing	Not verified
Lead import	Not verified
Deployment	Cloud
Platforms	Web
Support	Email
Built for	Solo, Small business, Mid-market (editorial estimate)
Integrations	15 integrations: realestate.com.au, Domain, Allhomes, RealCommercial, Stash Property, PriceFinder …
Pricing	Paid (source)
Website	icon.com.au
Facts checked	22 Sep 2026

BA-ICON integrations

BA-ICON lists 15 integrations on its own site.

realestate.com.au
Domain
Allhomes
RealCommercial
Stash Property
PriceFinder
REI Forms
WhatsApp
Twilio
Xero
DocuSign
Property Insure
Personr
YouTube
Claude

Alternatives to BA-ICON

See all BA-ICON alternatives →

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Featured on iTechGuides

BA-ICON is listed in our Real Estate CRM Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update