AutoRaptor review
A dealership CRM combining lead management, communications, desking, credit, and F&I workflows.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
AutoRaptor is a web-based automotive CRM for independent, high-volume, BHPH, franchise, and other dealership teams. It brings lead capture, automatic assignment, customer communications, follow-up tasks, campaigns, sales reporting, inventory connections, credit tools, deal structuring, and F&I workflows into one system. Web, iOS, and Android access supports teams working from the sales floor or remotely. Dealers looking for a single platform across sales and finance operations are the clearest fit.
Its workflow depth is the main differentiator. Leads can come from multiple sources, then move through automatic routing, unified text, email, and calling, action plans, campaigns, and pipeline reporting. Dealership-specific processes extend beyond lead management: the platform includes DMS, inventory, credit, and vehicle-history integrations, along with credit pulls, deal structuring, F&I workflows, mobile license scanning, and VIN scanning. Integrations include Frazer, Dealertrack, RouteOne, Wayne Reeves, 700 Credit, and PBS. AI features are also included.
The published plans are organized around dealership scale: Starter supports 3-5 users, Pro supports 6-10 users, Power supports 11-15 users, and Power+ supports unlimited users. Starter is positioned for growing dealerships, Pro for high-volume sales teams, Power for enterprise efficiency, and Power+ for advanced automotive operations. Pricing uses a contact-sales model, with monthly and annual contract options. Choose AutoRaptor when lead routing, communication automation, integrations, desking, credit, and F&I belong in the same dealership workflow. A narrower CRM may suit teams that do not need those connected automotive operations.
AutoRaptor pros and cons
- Where it wins
- Routes leads automatically and captures them from multiple sources.
- Combines text, email, and calling with automated follow-up workflows.
- Connects DMS, inventory, credit, vehicle-history, and F&I processes.
- Where it doesn't
- Pricing requires a sales conversation rather than published plan amounts.
- Plans use defined user bands from 3-5 users through unlimited users.
- Its broad dealership workflow coverage may exceed narrower CRM needs.
AutoRaptor fact sheet, pricing and score →
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