Attio review
A flexible CRM with strong customization, automation, AI, and mobile access.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Attio is a CRM for startups, sales teams, and growing businesses that need adaptable relationship data. It brings people, companies, deals, emails, calendars, notes, and tasks into customizable records and lists. Teams can organize sales pipelines with drag-and-drop kanban views, connect Google and Microsoft accounts, and work across web, iOS, Android, Chrome, and API access. Its structure suits organizations that want more control over how CRM data is modeled than a fixed contact-and-deal setup typically provides.
The plans scale from a small free workspace to broader team and administrative capabilities. Free includes real-time contact syncing, automatic data enrichment, and up to 3 seats. Plus costs $35 per user per month with annual billing and adds private lists, enhanced email sending, and up to 10 seats. Pro costs $79 per user per month with annual billing and adds Call Intelligence and sequences, permission controls, and advanced reporting. Enterprise adds unlimited objects, unlimited teams, and security and admin controls. A 14-day free trial is also available.
Attio’s strongest fit is for teams combining relationship management with workflow automation and outreach. Automated workflows support triggers, conditional logic, and integrations, while email sequences and personalized outreach support sales activity. Attio AI can search, create, and update records or help build workflows, and AI call features provide recording, transcription, summaries, and insights. Integrations include Gmail, Outlook, Slack, Mailchimp, Segment, Outreach, Mixmax, Typeform, and Zapier. Choose Attio if customizable data, automation, and AI are priorities; choose another CRM if a smaller free team limit or access to advanced capabilities at a lower tier is more important.
Attio pros and cons
- Where it wins
- Custom objects, relationships, attributes, and record lists
- Workflows, email sequences, AI, and call intelligence
- Web, mobile, Chrome extension, API, and broad integrations
- Where it doesn't
- Free plan is limited to up to 3 seats
- Plus is limited to up to 10 seats
- Call intelligence and sequences begin on the Pro plan
Attio fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update