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Apache Unomi

Free#23 of 58 in Customer Data PlatformsCustomer Intelligence

Apache Unomi: A self-hosted CDP for real-time profiles and personalization, with a focused integration footprint. Ranked #23 of 58 in Customer Data Platforms by our editors (6.9/10); pricing: Open source; best for open-source personalization deployments.

6.9/10Editor score
Visit Apache Unomi
Apache Unomi6.9 Visit Apache Unomi

At a glance

  • Editor score
    6.9 / 10
  • Pricing
    Open source
  • Best for
    Open-source personalization deployments
  • Paid from
    Free
  • Identity resolution
    Yes
  • Facts checked
    21 Sep 2026
Apache Unomi screenshot

  • Where it wins

    • Persistent profiles with real-time event processing and segmentation
    • Scoring, decisioning, and personalization based on profile conditions
    • Extensible REST, Groovy, Java OSGi, and self-hosted architecture

  • Where it doesn't

    • Verified audience activation is absent
    • Salesforce is the listed CRM connector
    • Self-hosting puts deployment responsibility on the organization

Our verdict on Apache Unomi

Apache Unomi is a self-hosted, Java-based customer data platform for organizations that need to collect and manage customer, lead, and visitor data. It combines persistent and consolidated profiles with real-time event processing, segmentation, scoring, personalization, privacy management, and a built-in web tracker. The platform is distributed as free, open-source software under the Apache License 2.0, making it a fit for teams that want an API-driven personalization foundation they can host and extend themselves.

Its strongest capability is the connection between profile data and real-time decisions. Unomi supports profile conditions, scoring logic, segmentation, and real-time decisioning, allowing organizations to use incoming events and profile attributes for personalized experiences. Built-in privacy management, multi-tenant data isolation, API keys, and an HTTP REST API using JSON add practical controls for deployments serving websites, mobile applications, CMSs, CRMs, and other systems. Groovy actions and Java OSGi plugins provide an extension path when the standard feature set needs to be adapted.

The trade-off is a focused ecosystem. Salesforce is the listed connector, while broader connectivity is handled through the REST API and extensibility options rather than a wide integration catalog. Verified audience activation is also absent, so organizations prioritizing that workflow should consider a platform centered on activation capabilities instead. Apache Unomi is a strong choice for technically capable teams seeking open-source, self-hosted profiles, event processing, and personalization; it is less suitable for buyers that want broad native integrations or a managed activation layer.

Your product? Our editors can test Apache Unomi in depth and publish a review, labelled as paid · from $149/mo →

Apache Unomi pricing

Plans Open sourceFree Free to use — no paid tier required for the core job.
See plans on unomi.apache.org

Apache Unomi fact sheet

Free planNot verified
Paid fromFree
Real-time profilesYes
Identity resolutionYes
Audience activationYes
Data ingestionStreaming
Source connectorsNot verified
Destination connectorsNot verified
DeploymentSelf-hosted
Compliance & securityGDPR
SupportCommunity, Docs
Built forMid-market, Enterprise (editorial estimate)
Integrations2 integrations: Salesforce CRM, Twitter
PricingOpen source
Websiteunomi.apache.org
Facts checked21 Sep 2026

Apache Unomi integrations

Apache Unomi lists 2 integrations on its own site.

  • Salesforce CRM
  • Twitter

Alternatives to Apache Unomi

See all Apache Unomi alternatives →

Also Ranked In

Apache Unomi is ranked in 2 of our directories.

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Featured on iTechGuides

Featured on iTechGuides — Apache Unomi 6.9/10

Apache Unomi is listed in our Customer Data Platforms directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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