Ahoy review
A deal-workflow assistant for teams that want CRM updates and follow-ups drafted for review.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Ahoy is a cloud CRM sales assistant for teams managing deals already in motion. It captures emails, calls and meetings, updates CRM records and pipeline stages, and prepares follow-up drafts, meeting briefs and pipeline updates for human approval. The tool also includes call recording, transcription and analysis, account scoring, sequencing, and natural-language pipeline questions. Its workflow is aimed at keeping active opportunities current rather than finding new prospects or automating marketing, making it a fit for teams that want an assistant around their existing sales conversations.
CRM and meeting-tool coverage is a practical strength: Ahoy lists HubSpot, Salesforce and Attio alongside Gmail, Google Calendar, Google Meet, Slack, Zoom, Microsoft Teams, Outlook and Granola. It can import and sync CRM data for migration from HubSpot, Salesforce and Attio. Because it connects to email, calls, meetings and calendar, it can gather sales activity across those channels; its drafts and updates remain subject to approval. Teams should assess whether this active-deal focus matches their process, rather than expecting a prospecting system.
According to the vendor's pricing page, Starter costs $79 per seat per month with annual billing or $99 with monthly billing. Both include call recording, transcripts and analysis, auto-enrichment and record updates, unlimited agent queries and actions, and Gmail, Calendar, Slack and Meet. Pro is $165 per seat monthly with annual billing and adds custom objects, granular roles and permissions, higher record and event limits, white-glove onboarding and a dedicated CSM. Growth is a custom tier for larger or multi-entity organizations, with SAML SSO, organization-level governance, premium SLA and 24/7 support among its listed features. Pick Ahoy if sales activity capture and reviewed next steps justify the paid seat pricing; choose another approach if prospecting or marketing automation is the priority.
Ahoy pros and cons
- Where it wins
- Captures sales emails, calls and meetings and updates CRM records.
- Flags quiet deals and drafts follow-ups, briefs and pipeline updates for approval.
- Connects with HubSpot, Salesforce, Attio, Gmail, Meet, Zoom and Teams.
- Where it doesn't
- No free plan; Starter begins at $79 per seat monthly with annual billing.
- Designed for deals already in motion, not prospecting or marketing automation.
- Advanced governance and support features require the Growth tier.
Ahoy fact sheet, pricing and score →
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