AB Tasty
AB Tasty: A broad testing platform for teams spanning web, mobile, APIs, and integrations. Ranked #8 of 23 in Experimentation Platforms by our editors (8.5/10); pricing: Pricing on request; best for teams wanting broad testing and integrations.
At a glance
- Editor score8.5 / 10
- PricingPricing on request
- Best forTeams wanting broad testing and integrations
- Facts checked21 Sep 2026
Where it wins
- Supports A/B, multivariate, split URL, multi-page, and cross-domain tests
- Combines visual editing, targeting, feature flags, and progressive rollouts
- Connects with analytics, commerce, CRM, CDP, and customer-data tools
Where it doesn't
- Pricing requires a sales conversation
- The product is transitioning from AB Tasty to the Wingify brand
- Its broad feature set may exceed the needs of narrowly focused testing teams
Our verdict on AB Tasty
AB Tasty is a digital experimentation and feature rollout platform for teams testing web, mobile, and server-side experiences. Its documented scope covers A/B, multivariate, split URL, multi-page, cross-domain, and device-specific experiments, with support for web, iOS, Android, and API-based workflows. A no-code visual editor serves teams working on digital experiences, while mobile SDKs, APIs, and SDKs extend experimentation beyond browser pages. In September 2026, AB Tasty and VWO united under Wingify, with the former AB Tasty website and product pages redirecting to the unified brand.
Breadth is the central strength. Teams can combine audience targeting and segmentation with real-time experiment analytics and reporting, then use feature flags and progressive rollouts for controlled product changes. Server-side experimentation through APIs and SDKs supports implementation patterns that do not depend on a visual page editor. The integration set includes Google Analytics, Adobe Analytics, Amplitude, Contentsquare, FullStory, Heap, Mixpanel, Segment, and Tealium, alongside Shopify, HubSpot, and Klaviyo. That range makes AB Tasty a fit for organizations that need testing connected to existing analytics, commerce, marketing, and customer-data systems.
The main buying consideration is scope and product continuity. A team seeking only a lightweight page editor or a narrowly defined testing workflow may find the combination of experimentation, targeting, reporting, flags, mobile tooling, and APIs broader than necessary. Pricing is handled through contact with sales rather than a published plan structure. Buyers should also account for the move into Wingify while legacy AB Tasty documentation and login infrastructure remain available. Choose it when web, mobile, server-side testing, and integrations belong in one experimentation program; choose an alternative when a smaller, more focused tool is the priority.
Your product? Our editors can test AB Tasty in depth and publish a review, labelled as paid · from $149/mo →
AB Tasty pricing
AB Tasty fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Experiment methods | Not verified |
| Server-side experiments | Not verified |
| Mobile experiments | Not verified |
| Statistical model | Not verified |
| Included users | Not verified |
| Feature rollouts | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | ISO 27001, GDPR, PCI DSS, SOC 2 |
| Support | Email, Phone, Docs · 24/7 |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 12 integrations: Google Analytics, Shopify, Adobe Analytics, Amplitude, Contentsquare, FullStory … See all → |
| Pricing | Pricing on request (source) |
| Website | wingify.com |
| Facts checked | 21 Sep 2026 |
AB Tasty integrations
AB Tasty lists 12 integrations on its own site.
- Google Analytics
- Shopify
- Adobe Analytics
- Amplitude
- Contentsquare
- FullStory
- Heap
- HubSpot
- Klaviyo
- Mixpanel
- Segment
- Tealium
See all AB Tasty integrations →
Alternatives to AB Tasty
- Optimizely ExperimentationA broad experimentation suite spanning web, mobile, server-side testing, and feature delivery.9.3
- Adobe TargetA broad experimentation suite for enterprises already invested in Adobe’s ecosystem.9.1
- Optimizely Feature ExperimentationA developer-focused platform for feature flags, experimentation, and controlled releases.9.0
See all AB Tasty alternatives →
AB Tasty vs the competition
- AB Tasty vs Optimizely Experimentation
- AB Tasty vs Adobe Target
- AB Tasty vs Optimizely Feature Experimentation
- AB Tasty vs Datadog Experiments
- AB Tasty vs Confidence by Spotify
- AB Tasty vs GrowthBook
Compare AB Tasty with any tool side by side →
Also Ranked In
AB Tasty is ranked in 8 of our directories; the 6 strongest besides Experimentation Platforms.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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