Optimizely Experimentation vs AB Tasty

Optimizely Experimentation9.3Visit AB Tasty8.5Visit

Higher score Optimizely Experimentation #1 in Experimentation Platforms 9.3/10 Free plan Free plan✓ 0 of 3 features Visit Optimizely

vs

AB Tasty #8 in Experimentation Platforms 8.5/10 Pricing on request ✓ 0 of 3 features Visit Wingify

• Optimizely Experimentation fits best

  Teams wanting a broad experimentation suite

• AB Tasty fits best

  Teams wanting broad testing and integrations

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Side by side

Feature	Optimizely Experimentation 9.3/10 Visit ↗	AB Tasty 8.5/10 Visit ↗
At a glance
Editor score	9.3	8.5
Ranking	#1 in Experimentation Platforms	#8 in Experimentation Platforms
Best for	Teams wanting a broad experimentation suite	Teams wanting broad testing and integrations
Pricing model	Free plan + paid	Paid
Starting price	—	Pricing on request
Free plan	✓ (best)	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Tickets, Community, Docs	Email, Phone, Docs · 24/7
Compliance	SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS	ISO 27001, GDPR, PCI DSS, SOC 2
Integrations	3 integrations	12 integrations
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features Optimizely Experimentation 0/3 · AB Tasty 0/3
Server-side experiments	Not checked yet	Not checked yet
Mobile experiments	Not checked yet	Not checked yet
Feature rollouts	Not checked yet	Not checked yet
Specs
Experiment methods	Not checked yet	Not checked yet
Statistical model	Not checked yet	Not checked yet
Included users	Not checked yet	Not checked yet
Our review
Pros	Covers visual, server-side, mobile, multivariate, and bandit testing Includes feature flags, controlled rollouts, targeting, and remote configuration Supports web, iOS, Android, APIs, SDKs, REST, and analytics integrations	Supports A/B, multivariate, split URL, multi-page, and cross-domain tests Combines visual editing, targeting, feature flags, and progressive rollouts Connects with analytics, commerce, CRM, CDP, and customer-data tools
Cons	Paid plans are individually packaged rather than fixed-price tiers The broad feature set may exceed the needs of single-use testing teams The product spans separate web and feature experimentation workflows	Pricing requires a sales conversation The product is transitioning from AB Tasty to the Wingify brand Its broad feature set may exceed the needs of narrowly focused testing teams
Our verdict	Optimizely Experimentation is a commercial experimentation platform for marketing, product, and engineering teams. It combines web experimentation with feature experimentation across websites, mobile apps, APIs, and other connected… Read the review →	AB Tasty is a digital experimentation and feature rollout platform for teams testing web, mobile, and server-side experiences. Its documented scope covers A/B, multivariate, split URL, multi-page, cross-domain, and device-specific… Read the review →

Strengths and trade-offs

• Optimizely Experimentation — where it wins

  • Covers visual, server-side, mobile, multivariate, and bandit testing
  • Includes feature flags, controlled rollouts, targeting, and remote configuration
  • Supports web, iOS, Android, APIs, SDKs, REST, and analytics integrations

  Where it doesn't

  • Paid plans are individually packaged rather than fixed-price tiers
  • The broad feature set may exceed the needs of single-use testing teams
  • The product spans separate web and feature experimentation workflows

• AB Tasty — where it wins

  • Supports A/B, multivariate, split URL, multi-page, and cross-domain tests
  • Combines visual editing, targeting, feature flags, and progressive rollouts
  • Connects with analytics, commerce, CRM, CDP, and customer-data tools

  Where it doesn't

  • Pricing requires a sales conversation
  • The product is transitioning from AB Tasty to the Wingify brand
  • Its broad feature set may exceed the needs of narrowly focused testing teams

• Optimizely Experimentation9.3/10 · Free plan

  A broad experimentation suite spanning web, mobile, server-side testing, and feature delivery.

  Visit OptimizelyFull verdict →
• AB Tasty8.5/10 · Pricing on request

  A broad testing platform for teams spanning web, mobile, APIs, and integrations.

  Visit WingifyFull verdict →