GrowthBook vs AB Tasty

GrowthBook8.7Visit AB Tasty8.5Visit

Higher score GrowthBook #6 in Experimentation Platforms 8.7/10 Free plan Free plan✓ 0 of 3 features Visit GrowthBook

vs

AB Tasty #8 in Experimentation Platforms 8.5/10 Pricing on request ✓ 0 of 3 features Visit Wingify

• GrowthBook fits best

  Teams wanting broad, open experimentation

• AB Tasty fits best

  Teams wanting broad testing and integrations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	GrowthBook 8.7/10 Visit ↗	AB Tasty 8.5/10 Visit ↗
At a glance
Editor score	8.7	8.5
Ranking	#6 in Experimentation Platforms	#8 in Experimentation Platforms
Best for	Teams wanting broad, open experimentation	Teams wanting broad testing and integrations
Pricing model	Free plan + paid	Paid
Starting price	—	Pricing on request
Free plan	✓ (best)	Not checked yet
Free trial	—	—
Deployment	Cloud, Self-hosted, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Live chat, Email, Community, Docs	Email, Phone, Docs · 24/7
Compliance	SOC 2, GDPR, HIPAA, SSO/SAML	ISO 27001, GDPR, PCI DSS, SOC 2
Integrations	11 integrations	12 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features GrowthBook 0/3 · AB Tasty 0/3
Server-side experiments	Not checked yet	Not checked yet
Mobile experiments	Not checked yet	Not checked yet
Feature rollouts	Not checked yet	Not checked yet
Specs
Experiment methods	Not checked yet	Not checked yet
Statistical model	Not checked yet	Not checked yet
Included users	Not checked yet	Not checked yet
Our review
Pros	Warehouse-native analysis with support for major data platforms Combines A/B tests, rollouts, bandits, feature flags, and targeting Cloud-hosted and self-hosted options with broad SDK coverage	Supports A/B, multivariate, split URL, multi-page, and cross-domain tests Combines visual editing, targeting, feature flags, and progressive rollouts Connects with analytics, commerce, CRM, CDP, and customer-data tools
Cons	Advanced permissions and governance are reserved for higher tiers Self-hosted deployment requires the team to manage its own environment The broad feature set may exceed the needs of teams focused on basic A/B testing	Pricing requires a sales conversation The product is transitioning from AB Tasty to the Wingify brand Its broad feature set may exceed the needs of narrowly focused testing teams
Our verdict	GrowthBook is a warehouse-native platform for product experimentation, feature flags, and product analytics. It is designed for engineering, product, data, and growth teams running experiments across web, server, edge, iOS, and Android… Read the review →	AB Tasty is a digital experimentation and feature rollout platform for teams testing web, mobile, and server-side experiences. Its documented scope covers A/B, multivariate, split URL, multi-page, cross-domain, and device-specific… Read the review →

Strengths and trade-offs

• GrowthBook — where it wins

  • Warehouse-native analysis with support for major data platforms
  • Combines A/B tests, rollouts, bandits, feature flags, and targeting
  • Cloud-hosted and self-hosted options with broad SDK coverage

  Where it doesn't

  • Advanced permissions and governance are reserved for higher tiers
  • Self-hosted deployment requires the team to manage its own environment
  • The broad feature set may exceed the needs of teams focused on basic A/B testing

• AB Tasty — where it wins

  • Supports A/B, multivariate, split URL, multi-page, and cross-domain tests
  • Combines visual editing, targeting, feature flags, and progressive rollouts
  • Connects with analytics, commerce, CRM, CDP, and customer-data tools

  Where it doesn't

  • Pricing requires a sales conversation
  • The product is transitioning from AB Tasty to the Wingify brand
  • Its broad feature set may exceed the needs of narrowly focused testing teams

• GrowthBook8.7/10 · Free plan

  A broad experimentation suite for teams that want warehouse-native analysis and open deployment options.

  Visit GrowthBookFull verdict →
• AB Tasty8.5/10 · Pricing on request

  A broad testing platform for teams spanning web, mobile, APIs, and integrations.

  Visit WingifyFull verdict →