Data brokers build profiles from sources such as public records, social-media profiles, purchases, subscriptions, and information supplied by other brokers. To reduce what appears on people-search sites, find each site’s opt-out process and submit requests one by one; removal may be limited or temporary. California residents can also use the state’s free DROP platform to request deletion from registered brokers.
What data brokers collect and how they get it
“Data broker” describes more than one kind of business. People-search sites are the consumer-facing type: they compile reports about individuals and sell access to them. Other brokers provide data for marketing, analytics, or risk-related services, so opting out of one people-search site does not automatically control every broker or downstream use.
The Federal Trade Commission (FTC) says people-search sites may buy information from other brokers, collect material from public social-media profiles, and compile public records. Examples include property and driving records, voter registration, criminal records, civil actions, and judgments. Information can therefore come from both online and offline sources.
A broader FTC study published in 2014 described brokers combining data from sources including purchases, warranty registrations, magazine subscriptions, and social-media activity. It also documented brokers deriving categories and inferences from raw data. In that study, one broker reported holding more than 1.4 billion consumer transactions and 700 billion data elements; another reported adding more than 3 billion data points to its database each month. Those are historical examples from nine brokers examined—not current industry totals or evidence that every broker uses those sources today. Read the FTC’s 2014 study announcement.
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How to opt out of people-search sites
Individual requests are generally free, but the work can be repetitive. The FTC recommends finding each site where your information appears, following its opt-out process, and checking again periodically.
- Search for a listing. Look up your name on a people-search site; a phone number or address can also help locate a result.
- Find the site’s removal instructions. Use the site’s opt-out or removal page. If it is difficult to locate, search the site name together with “opt out” or “remove my information.”
- Submit the request using the site’s stated process. A site may ask for identifying details to confirm a match. Review what it asks for and provide details only through the process the site specifies.
- Repeat on other sites. A request to one company does not remove a listing held by another.
- Recheck from time to time. An updated source record or new information can cause a listing to return.
When considering a paid removal service, compare which sites and types of data it covers, whether it reports the requests it pursued, and how often it scans for new or reappearing information. These are comparison criteria, not guarantees of coverage or results.
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What an opt-out can—and cannot—change
An opt-out can suppress or remove information covered by that site’s process. It does not necessarily delete the original public record, remove another broker’s copy, or stop every use of the information. Public records may remain available on government websites, and information can still appear in reports about relatives, neighbors, or associates.
Requests can take time, miss a record when identifying details do not match, or cover less data than a person expects. If a public record or other source changes, a broker may obtain updated information and recreate a listing. For these reasons, “remove my profile from this site” is more precise than promising to erase someone from the internet.
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People-search data is also distinct from information a company collected directly from you and from credit-report information. Different request channels or rules may apply to those categories.
California residents: use the state’s free DROP platform
California’s Delete Request and Opt-out Platform (DROP) lets eligible residents submit one request to more than 600 registered data brokers, asking them to delete and stop selling personal information within the law’s scope. It is a state option for California residents, not a universal deletion request to every organization. See California’s DROP guidance.
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As of October 4, 2026, California’s guidance says brokers began processing DROP requests on August 1, 2026, must access the platform at least every 45 days, and may take up to 90 days to provide status updates. A broker may report that it could not make an exact match using the identifying information submitted.
DROP concerns broker-held information gathered from third parties; it does not replace a company’s own privacy request process for information you provided directly to that company. An unmatched request does not prove that no information exists. California explains the distinction in its overview of personal information and data brokers.
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Choose the approach that fits your situation
| Approach | Who it fits | What to consider |
|---|---|---|
| Manual, site-by-site opt-outs | People willing to spend time submitting and repeating requests | Which sites have listings, each site’s request scope and process, confirmation, and periodic rechecks |
| Paid removal service | People who want help with repetitive requests | Sites covered, reporting of requests pursued, and scan frequency for new or returning information |
| California DROP | California residents seeking a free request to registered brokers | Residency verification, registered-broker scope, the 45-day broker access cycle, and status updates that may take up to 90 days |
California’s platform and private services are not equivalent: DROP has a defined state-law scope, while a private service’s coverage depends on its current terms. The FTC’s advice on evaluating removal services is available in its consumer guide to people-search sites.
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