To stop the consumer-oriented promotions covered by Microsoft’s policy, enable Turn off Microsoft consumer experiences in Group Policy. It is a device policy under Computer Configuration > Administrative Templates > Windows Components > Cloud Content. Microsoft’s current documentation lists this centrally managed policy for Windows 10 Enterprise, Education, and IoT Enterprise—not Pro—so it is not a universal Windows 10 Start-menu switch. It also does not set the Start layout or control every suggestion or app already installed.
What the policy turns off
Microsoft identifies the corresponding Experience Policy CSP setting as AllowWindowsConsumerFeatures. It describes consumer-oriented experiences that can include Start suggestions, membership notifications, app installs after the out-of-box experience (OOBE), and redirect tiles. The most restricted CSP value is 0. See Microsoft’s Experience Policy CSP documentation.
The Group Policy name is phrased as an instruction: Turn off Microsoft consumer experiences. Enabling that policy turns off the documented consumer experiences. It is not a promise to remove apps that are already installed, dictate all Start-menu content, or suppress every Microsoft suggestion throughout Windows.
How to enable it in Group Policy
Use this procedure on a managed Windows 10 device whose edition supports the policy. Microsoft lists Windows 10 version 1607 and later for Enterprise, Education, and IoT Enterprise in its current CSP reference; it does not list Pro for this device policy.
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- Open the Local Group Policy Editor or the Group Policy management tool used for the device.
- Go to Computer Configuration > Administrative Templates > Windows Components > Cloud Content.
- Open Turn off Microsoft consumer experiences, set it to Enabled, then apply the change.
The policy is device-scoped because it is under Computer Configuration. Microsoft maps it to the registry policy value DisableWindowsConsumerFeatures in SoftwarePoliciesMicrosoftWindowsCloudContent. That path is shown below the policy root in Microsoft’s mapping; this article does not provide a separate registry-editing procedure.
Choose the control that matches the Start-menu change you want
Consumer experiences are only one part of Start. Microsoft documents separate policies and privacy settings for other outcomes; they are not interchangeable with the consumer-experiences policy.
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| Goal | Separate control | Scope or behavior |
|---|---|---|
| Set a managed Start layout and prevent users from changing its configuration | Start layout policy | Separate Start policy; see Microsoft’s Start policy settings. |
| Force the Most used apps list to show or hide | Most used apps list policy | Separate Start policy. If it is not configured, users can control the list in Settings; see Microsoft’s Start policy settings. |
| Turn off suggested content or change personalization based on app launches | Settings > Privacy > General | Separate Windows 10 privacy settings. App-launch tracking affects personalization of Start and search results; see Microsoft’s General privacy settings in Windows. |
| Suppress the documented consumer-oriented experiences | Turn off Microsoft consumer experiences | Device policy for the editions listed above; it does not replace the separate controls in this table. |
Windows 10 support status
Windows 10 support ended on October 14, 2025. Microsoft says that after this date it no longer provides free software updates through Windows Update, technical assistance, or security fixes for Windows 10. Changing this policy does not restore support or security servicing. Check Microsoft’s Windows privacy and support information for the stated support context.
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