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Head-to-head · Sales Prospecting Software

ZoomInfo vs Similarweb Sales Intelligence

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score ZoomInfo #4 in Sales Prospecting Software 8.9/10 Pricing on request ✓ 0 of 6 features Visit ZoomInfo
Similarweb Sales Intelligence #7 in Sales Prospecting Software 8.6/10 Paid ✓ 6 of 6 features Visit Similarweb

ZoomInfo leads on 0 checks, Similarweb Sales Intelligence on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoomInfo · 8.9/10
  • Most featuresSimilarweb Sales Intelligence · 6 of 6

ZoomInfo scores higher on our rubric for sales prospecting software: 8.9 against 8.6 out of 10; our editors rank them #4 and #7.

ZoomInfo is the better fit for established teams needing broad sales intelligence. Similarweb Sales Intelligence is the better fit for prospecting enriched by website and traffic signals.

  • ZoomInfo fits best

    Established teams needing broad sales intelligence

  • Similarweb Sales Intelligence fits best

    Prospecting enriched by website and traffic signals

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ZoomInfo 8.9/10 Visit ↗ Similarweb Sales Intelligence 8.6/10 Visit ↗
At a glance
Editor score 8.9 8.6
Ranking #4 in Sales Prospecting Software #7 in Sales Prospecting Software
Best for Established teams needing broad sales intelligence Prospecting enriched by website and traffic signals
Pricing model Paid Paid
Starting price Pricing on request $99/user/mo
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Compliance GDPR GDPR
Integrations 5 integrations 2 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features ZoomInfo 0/6 · Similarweb Sales Intelligence 6/6
Company search Not checked yet ✓ (best)
People search Not checked yet ✓ (best)
Intent signals Not checked yet ✓ (best)
Phone numbers Not checked yet ✓ (best)
Email finder Not checked yet ✓ (best)
CRM sync Not checked yet ✓ (best)
Specs
Monthly credits Not checked yet 1000 credits/mo
Our review
Pros
  • 321 million contacts with verified email and direct-dial data
  • Intent, buying-committee, firmographic, and technographic insights
  • CRM enrichment, workflows, lead routing, and API access
  • Combines company, contact, traffic, and buyer-intent research
  • Includes verified emails, phone numbers, enrichment, and CRM connections
  • AI supports prospecting, outreach, meeting briefs, and lead scoring
Cons
  • Pricing requires a contact-sales process
  • The broad feature set may exceed narrow prospecting needs
  • Contact totals and plan quotas can change over time
  • Individual includes one user and 1,000 data credits
  • CRM integration starts on the Business plan
  • There is no permanent free plan
Our verdict

ZoomInfo is a web and API platform for B2B sales, marketing, recruiting, and revenue teams. It combines contact and company search with verified business email and direct-dial data, organization charts, buying-committee insights, buyer…

Read the review →

Similarweb Sales Intelligence is a B2B prospecting platform for sales teams that need to find companies and contacts, assess digital performance, and prioritize outreach. Its scope covers company and website research, verified email…

Read the review →
  1. ZoomInfoSales Prospecting Software 8.9Pricing on request
  2. Similarweb Sales IntelligenceSales Prospecting Software 8.6Paid

Strengths and trade-offs

  • ZoomInfo — where it wins

    • 321 million contacts with verified email and direct-dial data
    • Intent, buying-committee, firmographic, and technographic insights
    • CRM enrichment, workflows, lead routing, and API access

    Where it doesn't

    • Pricing requires a contact-sales process
    • The broad feature set may exceed narrow prospecting needs
    • Contact totals and plan quotas can change over time

  • Similarweb Sales Intelligence — where it wins

    • Combines company, contact, traffic, and buyer-intent research
    • Includes verified emails, phone numbers, enrichment, and CRM connections
    • AI supports prospecting, outreach, meeting briefs, and lead scoring

    Where it doesn't

    • Individual includes one user and 1,000 data credits
    • CRM integration starts on the Business plan
    • There is no permanent free plan
  • ZoomInfo8.9/10 · Pricing on request

    Broad B2B sales intelligence for established teams that need data, intent, and automation.

    Visit ZoomInfoFull verdict →
  • Similarweb Sales Intelligence8.6/10 · Paid

    A broad B2B prospecting suite combining contact data, intent signals, and AI workflows.

    Visit SimilarwebFull verdict →

More comparisons

All sales prospecting software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update