ZoomInfo vs Demandbase

ZoomInfo9.3Visit Demandbase8.8Visit

Higher score ZoomInfo #1 in Demand Generation Software 9.3/10 Pricing on request ✓ 1 of 3 features Visit ZoomInfo

vs

Demandbase #2 in Demand Generation Software 8.8/10 Pricing on request ✓ 1 of 3 features Visit Demandbase

• ZoomInfo fits best

  Enterprise teams needing broad B2B demand data

• Demandbase fits best

  Mid-market and enterprise ABM programs

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	ZoomInfo 9.3/10 Visit ↗	Demandbase 8.8/10 Visit ↗
At a glance
Editor score	9.3	8.8
Ranking	#1 in Demand Generation Software	#2 in Demand Generation Software
Best for	Enterprise teams needing broad B2B demand data	Mid-market and enterprise ABM programs
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web, Chrome extension
Support	Docs	Email, Tickets, Community, Docs
Compliance	GDPR	SOC 2, ISO 27001
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features ZoomInfo 1/3 · Demandbase 1/3
ABM targeting	Not checked yet	Not checked yet
Intent data	✓	✓
Lead scoring	Not checked yet	Not checked yet
Specs
Campaign channel scope	Not checked yet	Not checked yet
Attribution reporting	Not checked yet	Not checked yet
Monthly lead limit	Not checked yet	Not checked yet
Our review
Pros	Searches contacts and companies with direct-dial and verified business email data Combines intent signals with firmographic and technographic filtering Enriches CRM and marketing systems, with workflows, routing, and APIs	More than 200 million contacts with validated email and mobile data Intent, technographic, account, and buying-group intelligence in one platform APIs, CRM sync, marketplace integrations, and website personalization
Cons	Pricing is contact-sales, so costs require a sales conversation Broad go-to-market scope may exceed the needs of teams seeking a narrow tool The published support channel is documentation	Requires a customized quote instead of self-serve plan pricing Its breadth may exceed the needs of teams seeking a narrow point solution Designed for mid-market and enterprise programs rather than small-team use
Our verdict	ZoomInfo brings company and professional contact data together with intent signals, enrichment, and sales automation for B2B sales, marketing, recruiting, and revenue teams. Its contact and company search, org charts, and buying-committee… Read the review →	Demandbase provides account-based go-to-market software and B2B contact data for sales and marketing teams. The platform brings together company intelligence, contact records, intent signals, technographics, account identification,… Read the review →

Strengths and trade-offs

• ZoomInfo — where it wins

  • Searches contacts and companies with direct-dial and verified business email data
  • Combines intent signals with firmographic and technographic filtering
  • Enriches CRM and marketing systems, with workflows, routing, and APIs

  Where it doesn't

  • Pricing is contact-sales, so costs require a sales conversation
  • Broad go-to-market scope may exceed the needs of teams seeking a narrow tool
  • The published support channel is documentation

• Demandbase — where it wins

  • More than 200 million contacts with validated email and mobile data
  • Intent, technographic, account, and buying-group intelligence in one platform
  • APIs, CRM sync, marketplace integrations, and website personalization

  Where it doesn't

  • Requires a customized quote instead of self-serve plan pricing
  • Its breadth may exceed the needs of teams seeking a narrow point solution
  • Designed for mid-market and enterprise programs rather than small-team use

• ZoomInfo9.3/10 · Pricing on request

  A broad B2B data and workflow platform for teams coordinating prospecting and demand generation.

  Visit ZoomInfoFull verdict →
• Demandbase8.8/10 · Pricing on request

  A broad ABM platform combining contact data, intent, buying groups, APIs, and personalization.

  Visit DemandbaseFull verdict →