ZoomInfo vs Common Room

ZoomInfo9.3Visit Common Room8.3Visit

Higher score ZoomInfo #1 in Demand Generation Software 9.3/10 Pricing on request ✓ 1 of 3 features Visit ZoomInfo

vs

Common Room #6 in Demand Generation Software 8.3/10 Paid ✓ 0 of 3 features Visit Common Room

• ZoomInfo fits best

  Enterprise teams needing broad B2B demand data

• Common Room fits best

  Large teams unifying buyer signals and workflows

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Side by side

Feature	ZoomInfo 9.3/10 Visit ↗	Common Room 8.3/10 Visit ↗
At a glance
Editor score	9.3	8.3
Ranking	#1 in Demand Generation Software	#6 in Demand Generation Software
Best for	Enterprise teams needing broad B2B demand data	Large teams unifying buyer signals and workflows
Pricing model	Paid	Paid
Starting price	Pricing on request	$2,500/mo
Free plan	Not checked yet	—
Free trial	—	—
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web, Chrome extension
Support	Docs	Email
Compliance	GDPR	SOC 2, GDPR, SSO/SAML
Integrations	5 integrations	11 integrations
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features ZoomInfo 1/3 · Common Room 0/3
ABM targeting	Not checked yet	Not checked yet
Intent data	✓ (best)	Not checked yet
Lead scoring	Not checked yet	Not checked yet
Specs
Campaign channel scope	Not checked yet	Not checked yet
Attribution reporting	Not checked yet	Not checked yet
Monthly lead limit	Not checked yet	Not checked yet
Our review
Pros	Searches contacts and companies with direct-dial and verified business email data Combines intent signals with firmographic and technographic filtering Enriches CRM and marketing systems, with workflows, routing, and APIs	Company and contact search with detailed firmographic and role filters Identity resolution unifies signals across product, web, community, and CRM sources Workflow automation routes enriched prospects into CRM and sales platforms
Cons	Pricing is contact-sales, so costs require a sales conversation Broad go-to-market scope may exceed the needs of teams seeking a narrow tool The published support channel is documentation	Essential starts at $2,500 per month with annual billing Prospector add-on is required for adding, syncing, pushing, or enriching contacts Lower tiers provide select integrations and email-only support
Our verdict	ZoomInfo brings company and professional contact data together with intent signals, enrichment, and sales automation for B2B sales, marketing, recruiting, and revenue teams. Its contact and company search, org charts, and buying-committee… Read the review →	Common Room helps B2B revenue teams identify, enrich, and prioritize accounts and contacts. Its Prospector tools search company profiles by industry, size, revenue, location, technology, news, and job listings, while contact search covers… Read the review →

Strengths and trade-offs

• ZoomInfo — where it wins

  • Searches contacts and companies with direct-dial and verified business email data
  • Combines intent signals with firmographic and technographic filtering
  • Enriches CRM and marketing systems, with workflows, routing, and APIs

  Where it doesn't

  • Pricing is contact-sales, so costs require a sales conversation
  • Broad go-to-market scope may exceed the needs of teams seeking a narrow tool
  • The published support channel is documentation

• Common Room — where it wins

  • Company and contact search with detailed firmographic and role filters
  • Identity resolution unifies signals across product, web, community, and CRM sources
  • Workflow automation routes enriched prospects into CRM and sales platforms

  Where it doesn't

  • Essential starts at $2,500 per month with annual billing
  • Prospector add-on is required for adding, syncing, pushing, or enriching contacts
  • Lower tiers provide select integrations and email-only support

• ZoomInfo9.3/10 · Pricing on request

  A broad B2B data and workflow platform for teams coordinating prospecting and demand generation.

  Visit ZoomInfoFull verdict →
• Common Room8.3/10 · Paid

  A buyer-signal and prospecting platform for large revenue teams with a high entry price.

  Visit Common RoomFull verdict →