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Head-to-head · Demand Generation Software

Demandbase vs Foundry ABM

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Demandbase #2 in Demand Generation Software 8.8/10 Pricing on request ✓ 1 of 3 features Visit Demandbase
Foundry ABM #4 in Demand Generation Software 8.6/10 Pricing on request ✓ 1 of 3 features Visit Foundry

Demandbase leads on 0 checks, Foundry ABM on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreDemandbase · 8.8/10

Demandbase scores higher on our rubric for demand generation software: 8.8 against 8.6 out of 10; our editors rank them #2 and #4.

Demandbase is the better fit for mid-market and enterprise ABM programs. Foundry ABM is the better fit for enterprise ABM orchestration and personalization.

  • Demandbase fits best

    Mid-market and enterprise ABM programs

  • Foundry ABM fits best

    Enterprise ABM orchestration and personalization

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Side by side

Feature Demandbase 8.8/10 Visit ↗ Foundry ABM 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #2 in Demand Generation Software #4 in Demand Generation Software
Best for Mid-market and enterprise ABM programs Enterprise ABM orchestration and personalization
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet —
Free trial — —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Email, Tickets, Community, Docs Email, Phone
Compliance SOC 2, ISO 27001 SSO/SAML
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Demandbase 1/3 · Foundry ABM 1/3
ABM targeting Not checked yet Not checked yet
Intent data ✓ ✓
Lead scoring Not checked yet Not checked yet
Specs
Campaign channel scope Not checked yet Not checked yet
Attribution reporting Not checked yet Not checked yet
Monthly lead limit Not checked yet Not checked yet
Our review
Pros
  • More than 200 million contacts with validated email and mobile data
  • Intent, technographic, account, and buying-group intelligence in one platform
  • APIs, CRM sync, marketplace integrations, and website personalization
  • Combines predictive intent and AI account scoring for prioritization
  • Coordinates display, LinkedIn, website personalization and Smart Pages
  • Connects marketing and sales workflows across a broad CRM and analytics set
Cons
  • Requires a customized quote instead of self-serve plan pricing
  • Its breadth may exceed the needs of teams seeking a narrow point solution
  • Designed for mid-market and enterprise programs rather than small-team use
  • Pricing is sales-led, with no public plan amounts
  • Enterprise controls such as multiple workspaces require the top tier
  • Its breadth may exceed the needs of teams seeking a narrow campaign tool
Our verdict

Demandbase provides account-based go-to-market software and B2B contact data for sales and marketing teams. The platform brings together company intelligence, contact records, intent signals, technographics, account identification,…

Read the review →

Foundry ABM brings account intent, scoring, campaign orchestration and sales activation into one cloud platform for B2B marketing and sales teams. It is aimed at organizations that want to select target accounts, coordinate activity across…

Read the review →
  1. DemandbaseDemand Generation Software 8.8Pricing on request
  2. Foundry ABMDemand Generation Software 8.6Pricing on request

Strengths and trade-offs

  • Demandbase — where it wins

    • More than 200 million contacts with validated email and mobile data
    • Intent, technographic, account, and buying-group intelligence in one platform
    • APIs, CRM sync, marketplace integrations, and website personalization

    Where it doesn't

    • Requires a customized quote instead of self-serve plan pricing
    • Its breadth may exceed the needs of teams seeking a narrow point solution
    • Designed for mid-market and enterprise programs rather than small-team use

  • Foundry ABM — where it wins

    • Combines predictive intent and AI account scoring for prioritization
    • Coordinates display, LinkedIn, website personalization and Smart Pages
    • Connects marketing and sales workflows across a broad CRM and analytics set

    Where it doesn't

    • Pricing is sales-led, with no public plan amounts
    • Enterprise controls such as multiple workspaces require the top tier
    • Its breadth may exceed the needs of teams seeking a narrow campaign tool
  • Demandbase8.8/10 · Pricing on request

    A broad ABM platform combining contact data, intent, buying groups, APIs, and personalization.

    Visit DemandbaseFull verdict →
  • Foundry ABM8.6/10 · Pricing on request

    A broad ABM suite connecting intent signals, campaigns, personalization and sales activation.

    Visit FoundryFull verdict →

More comparisons

All demand generation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update