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Head-to-head · Retargeting Software

YouAppi vs Adwerx

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score YouAppi #5 in Retargeting Software 8.6/10 Pricing on request ✓ 0 of 2 features Visit YouAppi
Adwerx #7 in Retargeting Software 8.4/10 Paid ✓ 1 of 2 features Visit Adwerx

YouAppi leads on 0 checks, Adwerx on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreYouAppi · 8.6/10
  • Most featuresAdwerx · 1 of 2

YouAppi scores higher on our rubric for retargeting software: 8.6 against 8.4 out of 10; our editors rank them #5 and #7.

YouAppi is the better fit for mid-market and enterprise mobile app teams. Adwerx is the better fit for real-estate marketers needing multi-channel retargeting.

  • YouAppi fits best

    Mid-market and enterprise mobile app teams

  • Adwerx fits best

    Real-estate marketers needing multi-channel retargeting

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature YouAppi 8.6/10 Visit ↗ Adwerx 8.4/10 Visit ↗
At a glance
Editor score 8.6 8.4
Ranking #5 in Retargeting Software #7 in Retargeting Software
Best for Mid-market and enterprise mobile app teams Real-estate marketers needing multi-channel retargeting
Pricing model Paid Paid
Starting price Pricing on request $49/mo
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web, iOS, Android Web
Support Email, Phone, Docs Email, Phone, Docs
Built for Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features YouAppi 0/2 · Adwerx 1/2
Dynamic product ads Not checked yet —
Frequency capping Not checked yet ✓ (best)
Specs
Audience sources Not checked yet Website
Ad channels Not checked yet Social
Attribution window Not checked yet Not checked yet
Our review
Pros
  • Targets audiences using app activity, purchases, recency, and other events
  • Combines machine-learning optimization with dynamic creative
  • Supports incrementality testing, reporting APIs, and raw-data reporting
  • Retargets website visitors across Facebook, Instagram, websites and mobile apps
  • Combines pixel, sphere/database, geographic and behavioral targeting
  • Supports dynamic ads, reporting and compliance approval workflows
Cons
  • Managed campaign service, rather than a self-service marketing automation plan
  • Flexible CPM-based pricing requires contacting sales
  • Focused on mobile app retargeting rather than broad marketing automation
  • Retargeting ads are tied to Top Performer and Custom packages
  • Top Performer package prices have no stated billing period
  • No 24/7 support; published channels are email, phone and docs
Our verdict

YouAppi provides managed mobile app retargeting and re-engagement for app developers, publishers, and brands. Its ReAppi product combines a demand-side platform and data management platform with campaign strategy, optimization, creative…

Read the review →

For real estate, mortgage and other housing professionals, Adwerx automates digital advertising across website retargeting, local-area and ZIP-code campaigns, sphere/database audiences, listings, video, streaming TV and digital…

Read the review →
  1. YouAppiRetargeting Software 8.6Pricing on request
  2. AdwerxRetargeting Software 8.4Paid

Strengths and trade-offs

  • YouAppi — where it wins

    • Targets audiences using app activity, purchases, recency, and other events
    • Combines machine-learning optimization with dynamic creative
    • Supports incrementality testing, reporting APIs, and raw-data reporting

    Where it doesn't

    • Managed campaign service, rather than a self-service marketing automation plan
    • Flexible CPM-based pricing requires contacting sales
    • Focused on mobile app retargeting rather than broad marketing automation

  • Adwerx — where it wins

    • Retargets website visitors across Facebook, Instagram, websites and mobile apps
    • Combines pixel, sphere/database, geographic and behavioral targeting
    • Supports dynamic ads, reporting and compliance approval workflows

    Where it doesn't

    • Retargeting ads are tied to Top Performer and Custom packages
    • Top Performer package prices have no stated billing period
    • No 24/7 support; published channels are email, phone and docs
  • YouAppi8.6/10 · Pricing on request

    A managed service for app teams seeking measurable re-engagement across iOS and Android.

    Visit YouAppiFull verdict →
  • Adwerx8.4/10 · Paid

    Real-estate-focused ads combine website retargeting with local, sphere and listing campaigns.

    Visit AdwerxFull verdict →

More comparisons

All retargeting software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update