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Head-to-head · Google Workspace Utilities Software

Supermetrics vs MigrationWiz

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Supermetrics #1 in Google Workspace Utilities Software 9.1/10 14-day trial Free trial✓ 0 of 1 features Visit Supermetrics

Supermetrics leads on 0 checks, MigrationWiz on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSupermetrics · 9.1/10
  • Free trialonly Supermetrics

Supermetrics scores higher on our rubric for google workspace utilities software: 9.1 against 8.1 out of 10; our editors rank them #1 and #3.

Supermetrics is the better fit for marketing teams consolidating reporting data. MigrationWiz is the better fit for organizations planning complex cross-platform migrations.

  • Supermetrics fits best

    Marketing teams consolidating reporting data

  • MigrationWiz fits best

    Organizations planning complex cross-platform migrations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Supermetrics 9.1/10 Visit ↗ MigrationWiz 8.1/10 Visit ↗
At a glance
Editor score 9.1 8.1
Ranking #1 in Google Workspace Utilities Software #3 in Google Workspace Utilities Software
Best for Marketing teams consolidating reporting data Organizations planning complex cross-platform migrations
Pricing model Paid Paid
Starting price $44/mo $14/user one-time
Free plan — —
Free trial 14 days —
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Support Tickets, Live chat, Email · 24/7 Live chat, Tickets, Community, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR, 2FA SOC 2, ISO 27001, HIPAA, PCI DSS
Integrations 170+ integrations 10 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Supermetrics 0/1 · MigrationWiz 0/1
Admin controls Not checked yet Not checked yet
Specs
Primary Workspace app Not checked yet Not checked yet
Utility type Not checked yet Not checked yet
Trigger model Not checked yet Not checked yet
Monthly action limit Not checked yet Not checked yet
Data retention Not checked yet Not checked yet
Our review
Pros
  • Connects pre-built marketing, sales, and analytics data sources
  • Automates scheduled syncs and supports hourly data refreshes
  • Blends sources and builds custom dashboards and reporting metrics
  • Supports Microsoft 365, Google Workspace, IMAP, Exchange, POP, and Zimbra
  • Offers pre-stage, delta, quick-switch, big-bang, and batched strategies
  • Automates tasks through a PowerShell SDK and DeploymentPro
Cons
  • No free plan; the 14-day trial is the only no-cost option
  • Starter limits you to 3 sources, 1 destination, and 1 user
  • Monthly billing costs more than annual billing on Starter and Growth
  • There is no permanent free plan; most projects require licenses
  • Mailbox plan covers up to 50 GB; unlimited data is in the $17.50 bundle
  • Document, public-folder, and Teams work can require separate licenses
Our verdict

Supermetrics connects marketing, sales, and analytics data to destinations such as spreadsheets, BI tools, data warehouses, APIs, and AI tools. It is aimed at marketers, analysts, agencies, and data teams that need to consolidate channel…

Read the review →

MigrationWiz is BitTitan’s cloud-based platform for moving mailboxes and other business workloads between supported email, collaboration, and storage environments. It is aimed at organizations planning migrations across platforms, from…

Read the review →
  1. SupermetricsGoogle Workspace Utilities Software 9.114-day trial
  2. MigrationWizGoogle Workspace Utilities Software 8.1Paid

Strengths and trade-offs

  • Supermetrics — where it wins

    • Connects pre-built marketing, sales, and analytics data sources
    • Automates scheduled syncs and supports hourly data refreshes
    • Blends sources and builds custom dashboards and reporting metrics

    Where it doesn't

    • No free plan; the 14-day trial is the only no-cost option
    • Starter limits you to 3 sources, 1 destination, and 1 user
    • Monthly billing costs more than annual billing on Starter and Growth
  • MigrationWiz — where it wins

    • Supports Microsoft 365, Google Workspace, IMAP, Exchange, POP, and Zimbra
    • Offers pre-stage, delta, quick-switch, big-bang, and batched strategies
    • Automates tasks through a PowerShell SDK and DeploymentPro

    Where it doesn't

    • There is no permanent free plan; most projects require licenses
    • Mailbox plan covers up to 50 GB; unlimited data is in the $17.50 bundle
    • Document, public-folder, and Teams work can require separate licenses

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update