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Head-to-head · Google Workspace Utilities Software

Supermetrics vs Coefficient

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Supermetrics #1 in Google Workspace Utilities Software 9.1/10 14-day trial Free trial✓ 0 of 1 features Visit Supermetrics
Coefficient #4 in Google Workspace Utilities Software 7.9/10 Free plan · 30-day trial Free planFree trial✓ 1 of 1 features Visit Coefficient

Supermetrics leads on 1 check, Coefficient on 1, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSupermetrics · 9.1/10
  • Lowest starting priceSupermetrics · $44/mo
  • Free planonly Coefficient
  • Free trialboth
  • Most featuresCoefficient · 1 of 1

Supermetrics scores higher on our rubric for google workspace utilities software: 9.1 against 7.9 out of 10; our editors rank them #1 and #4.

Coefficient offers free plan; Supermetrics doesn't. Supermetrics is cheaper to start at $44/user/mo against $49/user/mo.

Supermetrics is the better fit for marketing teams consolidating reporting data. Coefficient is the better fit for spreadsheet users syncing business-system data.

  • Supermetrics fits best

    Marketing teams consolidating reporting data

  • Coefficient fits best

    Spreadsheet users syncing business-system data

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Side by side

Feature Supermetrics 9.1/10 Visit ↗ Coefficient 7.9/10 Visit ↗
At a glance
Editor score 9.1 7.9
Ranking #1 in Google Workspace Utilities Software #4 in Google Workspace Utilities Software
Best for Marketing teams consolidating reporting data Spreadsheet users syncing business-system data
Pricing model Paid Free plan + paid
Starting price $44/mo (best) $49/mo
Free plan — ✓ (best)
Free trial 14 days 30 days
Free trial length 14 days · no card needed 30 days · no card needed
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Live chat, Email · 24/7 Email, Live chat, Docs
Integrations 170+ integrations 150+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Supermetrics 0/1 · Coefficient 1/1
Admin controls Not checked yet ✓ (best)
Specs
Primary Workspace app Not checked yet Sheets
Utility type Not checked yet Automation
Trigger model Not checked yet Schedule
Monthly action limit Not checked yet Not checked yet
Data retention Not checked yet Not checked yet
Our review
Pros
  • Connects pre-built marketing, sales, and analytics data sources
  • Automates scheduled syncs and supports hourly data refreshes
  • Blends sources and builds custom dashboards and reporting metrics
  • Connects spreadsheets to 150+ business systems
  • Supports write-back and scheduled refreshes for supported connectors
  • Includes snapshots, alerts, and on-sheet AI functions
Cons
  • No free plan; the 14-day trial is the only no-cost option
  • Starter limits you to 3 sources, 1 destination, and 1 user
  • Monthly billing costs more than annual billing on Starter and Growth
  • Scheduled refreshes and alerts require a paid plan
  • Free plan is limited to 3 standard data sources
  • Pro is priced per user, and Enterprise pricing is not shown
Our verdict

Supermetrics connects marketing, sales, and analytics data to destinations such as spreadsheets, BI tools, data warehouses, APIs, and AI tools. It is aimed at marketers, analysts, agencies, and data teams that need to consolidate channel…

Read the review →

Coefficient connects business systems to Google Sheets and Excel, giving operations, marketing, finance, and analytics teams a way to work with business data in spreadsheets. It supports imports from 150+ systems, including Salesforce,…

Read the review →
  1. SupermetricsGoogle Workspace Utilities Software 9.114-day trial
  2. CoefficientGoogle Workspace Utilities Software 7.9Free plan · 30-day trial

Strengths and trade-offs

  • Supermetrics — where it wins

    • Connects pre-built marketing, sales, and analytics data sources
    • Automates scheduled syncs and supports hourly data refreshes
    • Blends sources and builds custom dashboards and reporting metrics

    Where it doesn't

    • No free plan; the 14-day trial is the only no-cost option
    • Starter limits you to 3 sources, 1 destination, and 1 user
    • Monthly billing costs more than annual billing on Starter and Growth

  • Coefficient — where it wins

    • Connects spreadsheets to 150+ business systems
    • Supports write-back and scheduled refreshes for supported connectors
    • Includes snapshots, alerts, and on-sheet AI functions

    Where it doesn't

    • Scheduled refreshes and alerts require a paid plan
    • Free plan is limited to 3 standard data sources
    • Pro is priced per user, and Enterprise pricing is not shown

More comparisons

All google workspace utilities software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update