Supermetrics vs GAT Labs

Supermetrics9.1Visit GAT Labs6.8Visit

Higher score Supermetrics #1 in Google Workspace Utilities Software 9.1/10 14-day trial Free trial✓ 0 of 1 features Visit Supermetrics

vs

GAT Labs #7 in Google Workspace Utilities Software 6.8/10 Pricing on request ✓ 1 of 1 features Visit GAT Labs

• Supermetrics fits best

  Marketing teams consolidating reporting data

• GAT Labs fits best

  Admins auditing and governing Google Workspace

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Supermetrics 9.1/10 Visit ↗	GAT Labs 6.8/10 Visit ↗
At a glance
Editor score	9.1	6.8
Ranking	#1 in Google Workspace Utilities Software	#7 in Google Workspace Utilities Software
Best for	Marketing teams consolidating reporting data	Admins auditing and governing Google Workspace
Pricing model	Paid	Paid
Starting price	$44/mo	Pricing on request
Free plan	—	Not checked yet
Free trial	14 days	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Tickets, Live chat, Email · 24/7	Email, Docs
Integrations	170+ integrations	1 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features Supermetrics 0/1 · GAT Labs 1/1
Admin controls	Not checked yet	✓ (best)
Specs
Primary Workspace app	Not checked yet	Not checked yet
Utility type	Not checked yet	Administration
Trigger model	Not checked yet	Not checked yet
Monthly action limit	Not checked yet	Not checked yet
Data retention	Not checked yet	Not checked yet
Our review
Pros	Connects pre-built marketing, sales, and analytics data sources Automates scheduled syncs and supports hourly data refreshes Blends sources and builds custom dashboards and reporting metrics	Audits Google Workspace activity and supports Gmail investigations. Monitors and reports on Google Drive activity. Combines administrative reporting with security and governance controls.
Cons	No free plan; the 14-day trial is the only no-cost option Starter limits you to 3 sources, 1 destination, and 1 user Monthly billing costs more than annual billing on Starter and Growth	Focused on Google Workspace rather than a broader platform ecosystem. Pricing requires contacting sales. Cloud deployment may not suit teams seeking another deployment model.
Our verdict	Supermetrics connects marketing, sales, and analytics data to destinations such as spreadsheets, BI tools, data warehouses, APIs, and AI tools. It is aimed at marketers, analysts, agencies, and data teams that need to consolidate channel… Read the review →	GAT Labs is a cloud platform for administering, auditing and securing Google Workspace. It is aimed at mid-market and enterprise organizations whose administrators need centralized visibility into Gmail, Drive, user accounts and Workspace… Read the review →

Strengths and trade-offs

• Supermetrics — where it wins

  • Connects pre-built marketing, sales, and analytics data sources
  • Automates scheduled syncs and supports hourly data refreshes
  • Blends sources and builds custom dashboards and reporting metrics

  Where it doesn't

  • No free plan; the 14-day trial is the only no-cost option
  • Starter limits you to 3 sources, 1 destination, and 1 user
  • Monthly billing costs more than annual billing on Starter and Growth

• GAT Labs — where it wins

  • Audits Google Workspace activity and supports Gmail investigations.
  • Monitors and reports on Google Drive activity.
  • Combines administrative reporting with security and governance controls.

  Where it doesn't

  • Focused on Google Workspace rather than a broader platform ecosystem.
  • Pricing requires contacting sales.
  • Cloud deployment may not suit teams seeking another deployment model.

• Supermetrics9.1/10 · 14-day trial

  Supermetrics consolidates marketing and sales data for reporting across destinations.

  Visit SupermetricsFull verdict →
• GAT Labs6.8/10 · Pricing on request

  Cloud-based administration, auditing and governance for Google Workspace teams.

  Visit GAT LabsFull verdict →