Sprinklr Social Listening vs Brand24

Sprinklr Social Listening9.2Visit Brand248.8Visit

Higher score Sprinklr Social Listening #3 in AI Social Listening Tools 9.2/10 Pricing on request ✓ 1 of 2 features Visit Sprinklr

vs

Brand24 #7 in AI Social Listening Tools 8.8/10 14-day trial Free trial✓ 1 of 2 features Visit Brand24

• Sprinklr Social Listening fits best

  Enterprises combining listening with business workflows

• Brand24 fits best

  Established teams wanting polished reporting

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Side by side

Feature	Sprinklr Social Listening 9.2/10 Visit ↗	Brand24 8.8/10 Visit ↗
At a glance
Editor score	9.2	8.8
Ranking	#3 in AI Social Listening Tools	#7 in AI Social Listening Tools
Best for	Enterprises combining listening with business workflows	Established teams wanting polished reporting
Pricing model	Paid	Paid
Starting price	Pricing on request	$199/mo
Free plan	Not checked yet	—
Free trial	—	14 days
Integrations	9 integrations	2 integrations
Features Sprinklr Social Listening 1/2 · Brand24 1/2
Sentiment analysis	✓	✓
API access	Not checked yet	Not checked yet
Specs
Source coverage	Not checked yet	Not checked yet
Historical data	Not checked yet	Not checked yet
Mention limit	Not checked yet	Not checked yet
Team seats	Not checked yet	Not checked yet
Our review
Pros	Monitors 30+ social, messaging and digital channels Combines sentiment, crisis, trend and historical analysis Connects with CRM, ERP, analytics and service platforms	Tracks mentions, sentiment, reach, engagement, influencers, and competitors AI analyzes topics, events, trends, and sentiment Exports presentation-ready reports in PDF, Excel, and PowerPoint
Cons	Pricing requires contacting sales Enterprise-focused scope may exceed smaller teams' needs Not available as an open-source deployment	No free plan; annual pricing starts at $199 per month Individual limits usage to 3 keywords, 2K mentions, and 1 user Individual updates every 12 hours; realtime updates start at Pro
Our verdict	Sprinklr Social Listening is designed for enterprise teams monitoring conversations about brands, products, competitors and markets. It covers social networks, websites, news sources, forums, reviews and other digital channels, including… Read the review →	Brand24 monitors public mentions of brands, products, keywords, and hashtags across social networks, news sites, blogs, forums, podcasts, videos, reviews, and other web sources. It is designed for marketing, public relations,… Read the review →

Strengths and trade-offs

• Sprinklr Social Listening — where it wins

  • Monitors 30+ social, messaging and digital channels
  • Combines sentiment, crisis, trend and historical analysis
  • Connects with CRM, ERP, analytics and service platforms

  Where it doesn't

  • Pricing requires contacting sales
  • Enterprise-focused scope may exceed smaller teams' needs
  • Not available as an open-source deployment

• Brand24 — where it wins

  • Tracks mentions, sentiment, reach, engagement, influencers, and competitors
  • AI analyzes topics, events, trends, and sentiment
  • Exports presentation-ready reports in PDF, Excel, and PowerPoint

  Where it doesn't

  • No free plan; annual pricing starts at $199 per month
  • Individual limits usage to 3 keywords, 2K mentions, and 1 user
  • Individual updates every 12 hours; realtime updates start at Pro

• Sprinklr Social Listening9.2/10 · Pricing on request

  A broad enterprise listening suite for teams that need analysis connected to business systems.

  Visit SprinklrFull verdict →
• Brand248.8/10 · 14-day trial

  A broad social listening platform with AI analysis, alerts, and reporting for established teams.

  Visit Brand24Full verdict →