Smartly vs Framework by NewForm

Smartly7.9Visit Framework by NewForm7.9Visit

Smartly #3 in Creative Testing 7.9/10 Pricing on request ✓ 0 of 3 features Visit Smartly

vs

Framework by NewForm #4 in Creative Testing 7.9/10 Pricing on request ✓ 0 of 3 features Visit NewForm

• Smartly fits best

  Enterprise teams managing cross-channel campaigns

• Framework by NewForm fits best

  Teams automating statistically grounded ad tests

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Side by side

Feature	Smartly 7.9/10 Visit ↗	Framework by NewForm 7.9/10 Visit ↗
At a glance
Editor score	7.9	7.9
Ranking	#3 in Creative Testing	#4 in Creative Testing
Best for	Enterprise teams managing cross-channel campaigns	Teams automating statistically grounded ad tests
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	10 integrations	4 integrations
Features Smartly 0/3 · Framework by NewForm 0/3
Significance reporting	Not checked yet	Not checked yet
Creative library	Not checked yet	Not checked yet
AI insights	Not checked yet	Not checked yet
Specs
Channel coverage	Not checked yet	Not checked yet
Experiment methods	Not checked yet	Not checked yet
Variants per test	Not checked yet	Not checked yet
Audience segments	Not checked yet	Not checked yet
Our review
Pros	Combines creative production, personalization, and campaign management Automates workflows with rules, alerts, and predictive budget allocation Connects campaigns and reporting across major advertising channels	Launches creative variants with campaign parameters, budgets, audiences, and rules Pauses underperformers and scales winners based on statistical testing Analyzes creative elements and fingerprints across advertising accounts
Cons	Pricing is specified through sales contracts rather than public plans Testing methods and reporting exports are not detailed Broad campaign scope may exceed the needs of teams seeking a focused testing tool	Pricing is sales-led, so costs require a conversation with NewForm The platform is cloud-based rather than self-hosted Its focus is paid advertising tests, not broader creative production workflows
Our verdict	Smartly brings creative production, paid social campaign management, optimization, and reporting into one advertising platform. It is aimed at brands, agencies, performance teams, and creative teams, with particular fit for enterprise… Read the review →	Framework by NewForm is a cloud platform for growth teams, in-house advertisers, and agencies that want to automate creative testing across paid advertising. It launches variants using campaign parameters, budgets, audiences, and rules,… Read the review →

Strengths and trade-offs

• Smartly — where it wins

  • Combines creative production, personalization, and campaign management
  • Automates workflows with rules, alerts, and predictive budget allocation
  • Connects campaigns and reporting across major advertising channels

  Where it doesn't

  • Pricing is specified through sales contracts rather than public plans
  • Testing methods and reporting exports are not detailed
  • Broad campaign scope may exceed the needs of teams seeking a focused testing tool

• Framework by NewForm — where it wins

  • Launches creative variants with campaign parameters, budgets, audiences, and rules
  • Pauses underperformers and scales winners based on statistical testing
  • Analyzes creative elements and fingerprints across advertising accounts

  Where it doesn't

  • Pricing is sales-led, so costs require a conversation with NewForm
  • The platform is cloud-based rather than self-hosted
  • Its focus is paid advertising tests, not broader creative production workflows

• Smartly7.9/10 · Pricing on request

  A broad campaign and creative suite with cross-channel testing and optimization workflows.

  Visit SmartlyFull verdict →
• Framework by NewForm7.9/10 · Pricing on request

  Automates structured ad tests and creative analysis across connected advertising platforms.

  Visit NewFormFull verdict →