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Head-to-head · Creative Testing

Framework by NewForm vs Attest

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Framework by NewForm #4 in Creative Testing 7.9/10 Pricing on request ✓ 0 of 3 features Visit NewForm
Attest #7 in Creative Testing 7.9/10 Pricing on request ✓ 0 of 3 features Visit Attest

Framework by NewForm leads on 0 checks, Attest on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

Framework by NewForm and Attest score identically on our rubric (7.9 out of 10) for creative testing; Framework by NewForm sits at #4 and Attest at #7 in our editorial ranking, so the choice comes down to fit.

Framework by NewForm is the better fit for teams automating statistically grounded ad tests. Attest is the better fit for consumer research teams testing concepts across markets.

  • Framework by NewForm fits best

    Teams automating statistically grounded ad tests

  • Attest fits best

    Consumer research teams testing concepts across markets

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Framework by NewForm 7.9/10 Visit ↗ Attest 7.9/10 Visit ↗
At a glance
Editor score 7.9 7.9
Ranking #4 in Creative Testing #7 in Creative Testing
Best for Teams automating statistically grounded ad tests Consumer research teams testing concepts across markets
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Live chat, Docs
Integrations 4 integrations 5 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Framework by NewForm 0/3 · Attest 0/3
Significance reporting Not checked yet Not checked yet
Creative library Not checked yet Not checked yet
AI insights Not checked yet Not checked yet
Specs
Channel coverage Not checked yet Not checked yet
Experiment methods Not checked yet Not checked yet
Variants per test Not checked yet Not checked yet
Audience segments Not checked yet Not checked yet
Our review
Pros
  • Launches creative variants with campaign parameters, budgets, audiences, and rules
  • Pauses underperformers and scales winners based on statistical testing
  • Analyzes creative elements and fingerprints across advertising accounts
  • Combines targeted surveys with AI-moderated qualitative interviews
  • Supports significance testing, segmentation, quotas and crosstabs
  • Exports findings and connects with BI tools and data warehouses
Cons
  • Pricing is sales-led, so costs require a conversation with NewForm
  • The platform is cloud-based rather than self-hosted
  • Its focus is paid advertising tests, not broader creative production workflows
  • Plans require booking a demo or talking to sales
  • The Results API is available to a smaller customer cohort by request
  • Its research scope may exceed teams needing only a simple survey
Our verdict

Framework by NewForm is a cloud platform for growth teams, in-house advertisers, and agencies that want to automate creative testing across paid advertising. It launches variants using campaign parameters, budgets, audiences, and rules,…

Read the review →

Attest brings quantitative surveys and AI-moderated qualitative interviews into one consumer research platform. It is aimed at global B2C brands and research, marketing, brand and product teams that need to test concepts, creative, brands,…

Read the review →
  1. Framework by NewFormCreative Testing 7.9Pricing on request
  2. AttestCreative Testing 7.9Pricing on request

Strengths and trade-offs

  • Framework by NewForm — where it wins

    • Launches creative variants with campaign parameters, budgets, audiences, and rules
    • Pauses underperformers and scales winners based on statistical testing
    • Analyzes creative elements and fingerprints across advertising accounts

    Where it doesn't

    • Pricing is sales-led, so costs require a conversation with NewForm
    • The platform is cloud-based rather than self-hosted
    • Its focus is paid advertising tests, not broader creative production workflows

  • Attest — where it wins

    • Combines targeted surveys with AI-moderated qualitative interviews
    • Supports significance testing, segmentation, quotas and crosstabs
    • Exports findings and connects with BI tools and data warehouses

    Where it doesn't

    • Plans require booking a demo or talking to sales
    • The Results API is available to a smaller customer cohort by request
    • Its research scope may exceed teams needing only a simple survey
  • Framework by NewForm7.9/10 · Pricing on request

    Automates structured ad tests and creative analysis across connected advertising platforms.

    Visit NewFormFull verdict →
  • Attest7.9/10 · Pricing on request

    A mixed-methods research platform for teams testing ideas with consumer respondents.

    Visit AttestFull verdict →

More comparisons

All creative testing comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update