Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Omnichannel Commerce Software

Shopify vs commercetools

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Shopify #4 in Omnichannel Commerce Software 9.1/10 3-day trial Free trial✓ 0 of 3 features Visit Shopify
commercetools #8 in Omnichannel Commerce Software 8.6/10 Pricing on request ✓ 0 of 3 features Visit commercetools

Shopify leads on 0 checks, commercetools on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreShopify · 9.1/10
  • Free trialonly Shopify

Shopify scores higher on our rubric for omnichannel commerce software: 9.1 against 8.6 out of 10; our editors rank them #4 and #8.

Shopify is the better fit for businesses scaling from online to omnichannel. commercetools is the better fit for enterprise teams building composable commerce.

  • Shopify fits best

    Businesses scaling from online to omnichannel

  • commercetools fits best

    Enterprise teams building composable commerce

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Shopify 9.1/10 Visit ↗ commercetools 8.6/10 Visit ↗
At a glance
Editor score 9.1 8.6
Ranking #4 in Omnichannel Commerce Software #8 in Omnichannel Commerce Software
Best for Businesses scaling from online to omnichannel Enterprise teams building composable commerce
Pricing model Paid Paid
Starting price $29/mo Pricing on request
Free plan — —
Free trial 3 days —
Deployment Cloud, Browser extension Cloud
Platforms Web Web
Support Live chat, Community, Docs · 24/7 Tickets, Docs
Compliance SOC 2, PCI DSS SOC 2, ISO 27001, GDPR, PCI DSS
Built for Solo, Small business, Mid-market, Enterprise Enterprise
Features Shopify 0/3 · commercetools 0/3
Unified inventory Not checked yet Not checked yet
Order routing Not checked yet Not checked yet
Store POS Not checked yet Not checked yet
Specs
Sales channels omnichannel omnichannel
Marketplace connections Not checked yet Not checked yet
Supported regions Not checked yet Not checked yet
Our review
Pros
  • Online, social, marketplace, and point-of-sale selling in one platform
  • Unlimited products with 10 inventory locations on listed core plans
  • App ecosystem, APIs, and 24/7 chat support extend operations
  • Supports B2B, B2C and unified commerce across retail channels
  • Coordinates multi-store pricing and inventory across channels
  • Connect provides managed integration deployment; APIs support modular builds
Cons
  • No free plan; the listed trial lasts 3 days
  • Transaction fees vary by country, payment provider, and plan
  • Advanced and Plus pricing rises for expanded staff and locations
  • Sales-led pricing makes cost planning dependent on a vendor conversation
  • Cloud/API focus may not suit teams seeking a self-contained storefront tool
  • Enterprise-oriented scope may be more than smaller commerce teams need
Our verdict

Shopify is a hosted commerce platform for entrepreneurs, retailers, small teams, and larger brands moving beyond a single sales channel. Its web-based tools cover storefront creation, checkout and payments, product and inventory…

Read the review →

commercetools is a cloud-based, API-first commerce platform for enterprise retailers, brands, manufacturers, distributors and wholesalers. Its modular services cover catalog and product data, pricing, inventory, checkout, carts, orders,…

Read the review →
  1. ShopifyOmnichannel Commerce Software 9.13-day trial
  2. commercetoolsOmnichannel Commerce Software 8.6Pricing on request

Strengths and trade-offs

  • Shopify — where it wins

    • Online, social, marketplace, and point-of-sale selling in one platform
    • Unlimited products with 10 inventory locations on listed core plans
    • App ecosystem, APIs, and 24/7 chat support extend operations

    Where it doesn't

    • No free plan; the listed trial lasts 3 days
    • Transaction fees vary by country, payment provider, and plan
    • Advanced and Plus pricing rises for expanded staff and locations

  • commercetools — where it wins

    • Supports B2B, B2C and unified commerce across retail channels
    • Coordinates multi-store pricing and inventory across channels
    • Connect provides managed integration deployment; APIs support modular builds

    Where it doesn't

    • Sales-led pricing makes cost planning dependent on a vendor conversation
    • Cloud/API focus may not suit teams seeking a self-contained storefront tool
    • Enterprise-oriented scope may be more than smaller commerce teams need

More comparisons

All omnichannel commerce software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update