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Head-to-head · Omnichannel Commerce Software

Shopify vs VTEX

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Shopify #4 in Omnichannel Commerce Software 9.1/10 3-day trial Free trial✓ 0 of 3 features Visit Shopify
VTEX #7 in Omnichannel Commerce Software 8.7/10 Pricing on request ✓ 0 of 3 features Visit VTEX

Shopify leads on 0 checks, VTEX on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreShopify · 9.1/10
  • Free trialonly Shopify

Shopify scores higher on our rubric for omnichannel commerce software: 9.1 against 8.7 out of 10; our editors rank them #4 and #7.

Shopify is the better fit for businesses scaling from online to omnichannel. VTEX is the better fit for enterprise marketplace and multichannel commerce.

  • Shopify fits best

    Businesses scaling from online to omnichannel

  • VTEX fits best

    Enterprise marketplace and multichannel commerce

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Side by side

Feature Shopify 9.1/10 Visit ↗ VTEX 8.7/10 Visit ↗
At a glance
Editor score 9.1 8.7
Ranking #4 in Omnichannel Commerce Software #7 in Omnichannel Commerce Software
Best for Businesses scaling from online to omnichannel Enterprise marketplace and multichannel commerce
Pricing model Paid Paid
Starting price $29/mo Pricing on request
Free plan — Not checked yet
Free trial 3 days —
Deployment Cloud, Browser extension Cloud
Platforms Web Web
Support Live chat, Community, Docs · 24/7 Community, Docs
Compliance SOC 2, PCI DSS SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, 2FA
Integrations 4 integrations 5 integrations
Built for Solo, Small business, Mid-market, Enterprise Enterprise
Features Shopify 0/3 · VTEX 0/3
Unified inventory Not checked yet Not checked yet
Order routing Not checked yet Not checked yet
Store POS Not checked yet Not checked yet
Specs
Sales channels omnichannel omnichannel
Marketplace connections Not checked yet Not checked yet
Supported regions Not checked yet Not checked yet
Our review
Pros
  • Online, social, marketplace, and point-of-sale selling in one platform
  • Unlimited products with 10 inventory locations on listed core plans
  • App ecosystem, APIs, and 24/7 chat support extend operations
  • Combines B2B and B2C storefronts with native marketplace and seller management
  • Orchestrates orders across ecommerce, stores, marketplaces, and B2B channels
  • Provides global inventory visibility and headless commerce APIs
Cons
  • No free plan; the listed trial lasts 3 days
  • Transaction fees vary by country, payment provider, and plan
  • Advanced and Plus pricing rises for expanded staff and locations
  • Pricing requires contacting the sales team
  • Deployment is cloud-based only
  • Listed support channels are community and documentation
Our verdict

Shopify is a hosted commerce platform for entrepreneurs, retailers, small teams, and larger brands moving beyond a single sales channel. Its web-based tools cover storefront creation, checkout and payments, product and inventory…

Read the review →

VTEX is a cloud commerce platform for brands, retailers, manufacturers, and enterprise commerce teams managing B2B and B2C sales. Its scope extends beyond storefronts: marketplace and seller management, order orchestration, inventory…

Read the review →
  1. ShopifyOmnichannel Commerce Software 9.13-day trial
  2. VTEXOmnichannel Commerce Software 8.7Pricing on request

Strengths and trade-offs

  • Shopify — where it wins

    • Online, social, marketplace, and point-of-sale selling in one platform
    • Unlimited products with 10 inventory locations on listed core plans
    • App ecosystem, APIs, and 24/7 chat support extend operations

    Where it doesn't

    • No free plan; the listed trial lasts 3 days
    • Transaction fees vary by country, payment provider, and plan
    • Advanced and Plus pricing rises for expanded staff and locations

  • VTEX — where it wins

    • Combines B2B and B2C storefronts with native marketplace and seller management
    • Orchestrates orders across ecommerce, stores, marketplaces, and B2B channels
    • Provides global inventory visibility and headless commerce APIs

    Where it doesn't

    • Pricing requires contacting the sales team
    • Deployment is cloud-based only
    • Listed support channels are community and documentation
  • Shopify9.1/10 · 3-day trial

    A hosted omnichannel stack that scales from a solo store to complex B2B operations.

    Visit ShopifyFull verdict →
  • VTEX8.7/10 · Pricing on request

    An enterprise commerce platform for managing storefronts, marketplaces, orders, and inventory.

    Visit VTEXFull verdict →

More comparisons

All omnichannel commerce software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update