Head-to-head · Android Shopping Apps
Rakuten Ichiba vs Target
Rakuten Ichiba leads on 1 check, Target on 0, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreRakuten Ichiba · 9.1/10
- Free planboth
- Most featuresRakuten Ichiba · 6 of 6
Rakuten Ichiba scores higher on our rubric for android shopping apps: 9.1 against 8.8 out of 10; our editors rank them #3 and #6.
On app type, Rakuten Ichiba gives you Marketplace where Target offers Retailer. Rakuten Ichiba offers price-drop alerts; Target doesn't publish it.
Rakuten Ichiba is the better fit for comparing listings and earning purchase points. Target is the better fit for general retail shoppers using pickup or delivery.
- Rakuten Ichiba fits best
Comparing listings and earning purchase points
- Target fits best
General retail shoppers using pickup or delivery
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Side by side
| Feature | Rakuten Ichiba 9.1/10 Visit ↗ | Target 8.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.1 | 8.8 |
| Ranking | #3 in Android Shopping Apps | #6 in Android Shopping Apps |
| Best for | Comparing listings and earning purchase points | General retail shoppers using pickup or delivery |
| Pricing model | Free | Free plan + paid |
| Starting price | Not published | $10.99/mo |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, Android, iOS | Web, Android, iOS |
| Built for | Solo | Solo |
| Features Rakuten Ichiba 6/6 · Target 5/6 | ||
| In-app checkout | ✓ | ✓ |
| Order tracking | ✓ | ✓ |
| Store pickup | ✓ | ✓ |
| Same-day delivery | ✓ | ✓ |
| Loyalty rewards | ✓ | ✓ |
| Price-drop alerts | ✓ (best) | Not published |
| Specs | ||
| App type | Marketplace | Retailer |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Rakuten Ichiba brings a Japanese online marketplace to web, Android, and iOS, with shopping across product categories and participating merchants. Its free app is suited to shoppers who want several ways to find items, compare similar… Read the review → |
Target’s Android app brings shopping across groceries, apparel, beauty, home and electronics together with order fulfillment and loyalty features. It is suited to general retail shoppers who want to browse products, place orders for… Read the review → |
Strengths and trade-offs
Rakuten Ichiba — where it wins
- Search products by keyword, image, or barcode
- Compare similar listings and get price-drop and restock alerts
- Earn and use Rakuten Points on purchases
Where it doesn't
- Store pickup is limited to eligible listings and participating shops
- Same-day delivery applies only to specific eligible areas and shops
- Some features, including checkout, depend on listing or shop eligibility
Target — where it wins
- Browse products across groceries, apparel, beauty, home and electronics
- Choose Drive Up, in-store pickup, shipping or eligible same-day delivery
- Manage Target Circle deals and redeem rewards in the app
Where it doesn't
- Same-day delivery depends on location and item eligibility
- Circle 360 delivery orders must be over $35
- Circle 360 benefits require a paid monthly or annual membership
- Rakuten Ichiba9.1/10 · Free plan
A free marketplace app for comparing listings and earning Rakuten Points on purchases.
Visit Rakuten IchibaFull verdict → - Target8.8/10 · Free plan · paid from $10.99/mo · 14-day trial
A broad retail shopping app with pickup, delivery, order tracking and rewards.
Visit TargetFull verdict →
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All android shopping apps comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update