Qualtrics vs YouGov Surveys: Self-Serve

Qualtrics9.2Visit YouGov Surveys: Self-Serve6.9Visit

Higher score Qualtrics #1 in Marketing Research Software 9.2/10 Free plan · paid from $420/mo (annual) · 30-day trial Free plan✓ 0 of 2 features Visit Qualtrics

vs

YouGov Surveys: Self-Serve #6 in Marketing Research Software 6.9/10 From $1.50 ✓ 0 of 2 features Visit YouGov

• Qualtrics fits best

  Enterprise-grade end-to-end marketing research

• YouGov Surveys: Self-Serve fits best

  Fast, targeted research with a verified panel

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Side by side

Feature	Qualtrics 9.2/10 Visit ↗	YouGov Surveys: Self-Serve 6.9/10 Visit ↗
At a glance
Editor score	9.2	6.9
Ranking	#1 in Marketing Research Software	#6 in Marketing Research Software
Best for	Enterprise-grade end-to-end marketing research	Fast, targeted research with a verified panel
Pricing model	Free plan + paid	Paid
Starting price	$420/mo	Not published
Free plan	✓ (best)	Not published
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Tickets, Community, Docs · 24/7	Live chat, Docs
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Qualtrics 0/2 · YouGov Surveys: Self-Serve 0/2
Survey logic	Not published	Not published
Multilingual surveys	Not published	Not published
Specs
Response limit	500 responses/mo	Not published
Audience access	Not published	Not published
Analysis tools	Not published	Not published
Data export	Not published	Not published
Our review
Pros	Combines survey logic, multiple distribution channels, and response analysis. Supports panels with demographic targeting and quotas. Offers dashboards, integrations, and a REST API for research workflows.	Target general-population and niche audiences through YouGov’s panel Build surveys with up to 30 questions, branching, and varied formats Get expert survey review and results within 24 hours
Cons	The free plan is limited to one user, three active surveys, and 500 responses. The Strategic Research plan starts at $420/month with annual billing. Free accounts retain Qualtrics branding and have limited styling.	Self-Serve audiences are limited to Great Britain and the United States A 30-question limit may not suit longer surveys Pricing varies by question count, targeting, media, and sample size
Our verdict	Qualtrics brings survey creation, distribution, response collection, analysis, and reporting into a cloud-based research platform. It suits organizations running customer, employee, product, brand, or market research programs, from small… Read the review →	YouGov Surveys: Self-Serve is a web-based market-research survey platform for businesses, agencies, and research teams that need responses from a targeted audience. It pairs survey creation with access to YouGov’s verified respondent… Read the review →

Strengths and trade-offs

• Qualtrics — where it wins

  • Combines survey logic, multiple distribution channels, and response analysis.
  • Supports panels with demographic targeting and quotas.
  • Offers dashboards, integrations, and a REST API for research workflows.

  Where it doesn't

  • The free plan is limited to one user, three active surveys, and 500 responses.
  • The Strategic Research plan starts at $420/month with annual billing.
  • Free accounts retain Qualtrics branding and have limited styling.

• YouGov Surveys: Self-Serve — where it wins

  • Target general-population and niche audiences through YouGov’s panel
  • Build surveys with up to 30 questions, branching, and varied formats
  • Get expert survey review and results within 24 hours

  Where it doesn't

  • Self-Serve audiences are limited to Great Britain and the United States
  • A 30-question limit may not suit longer surveys
  • Pricing varies by question count, targeting, media, and sample size

• Qualtrics9.2/10 · Free plan · paid from $420/mo (annual) · 30-day trial

  End-to-end research tools with broad analysis and distribution, from a $420/month annual plan.

  Visit QualtricsFull verdict →
• YouGov Surveys: Self-Serve6.9/10 · From $1.50

  Target a verified panel and get survey results within 24 hours, from $1.50 per complete.

  Visit YouGovFull verdict →