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Head-to-head · Marketing Research Software

YouGov Surveys: Self-Serve vs LimeSurvey

  • Updated Sep 2026
  • Both researched from official sources
  • 1 check side by side
YouGov Surveys: Self-Serve #6 in Marketing Research Software 6.9/10 From $1.50 ✓ 0 of 2 features Visit YouGov
LimeSurvey #7 in Marketing Research Software 6.9/10 Free plan · paid from $39/mo Free plan✓ 0 of 2 features Visit LimeSurvey

YouGov Surveys: Self-Serve leads on 0 checks, LimeSurvey on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Free planonly LimeSurvey

YouGov Surveys: Self-Serve and LimeSurvey score identically on our rubric (6.9 out of 10) for marketing research software; YouGov Surveys: Self-Serve sits at #6 and LimeSurvey at #7 in our editorial ranking, so the choice comes down to fit.

LimeSurvey offers free plan; YouGov Surveys: Self-Serve doesn't publish it.

YouGov Surveys: Self-Serve is the better fit for fast, targeted research with a verified panel. LimeSurvey is the better fit for open-source and self-hosted survey programs.

  • YouGov Surveys: Self-Serve fits best

    Fast, targeted research with a verified panel

  • LimeSurvey fits best

    Open-source and self-hosted survey programs

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature YouGov Surveys: Self-Serve 6.9/10 Visit ↗ LimeSurvey 6.9/10 Visit ↗
At a glance
Editor score 6.9 6.9
Ranking #6 in Marketing Research Software #7 in Marketing Research Software
Best for Fast, targeted research with a verified panel Open-source and self-hosted survey programs
Pricing model Paid Free plan + paid
Starting price Not published $39/mo
Free plan Not published ✓ (best)
Free trial — —
Deployment Cloud Cloud, Self-hosted
Platforms Web Web
Support Live chat, Docs Email, Tickets, Community, Docs, Phone
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features YouGov Surveys: Self-Serve 0/2 · LimeSurvey 0/2
Survey logic Not published Not published
Multilingual surveys Not published Not published
Specs
Response limit Not published 1000 responses/mo
Audience access Not published Not published
Analysis tools Not published Not published
Data export Not published Not published
Our review
Pros
  • Target general-population and niche audiences through YouGov’s panel
  • Build surveys with up to 30 questions, branching, and varied formats
  • Get expert survey review and results within 24 hours
  • 30+ question types, branching, and unlimited questions on paid plans
  • Multilingual surveys support more than 80 languages
  • Cloud or self-hosted deployment with API and panel integrations
Cons
  • Self-Serve audiences are limited to Great Britain and the United States
  • A 30-question limit may not suit longer surveys
  • Pricing varies by question count, targeting, media, and sample size
  • Free plan is limited to 25 responses per month
  • Advanced branding and storage are reserved for higher plans
  • Integration options are narrower than broad marketing suites
Our verdict

YouGov Surveys: Self-Serve is a web-based market-research survey platform for businesses, agencies, and research teams that need responses from a targeted audience. It pairs survey creation with access to YouGov’s verified respondent…

Read the review →

LimeSurvey supports online survey creation, distribution, and analysis for researchers, educators, businesses, healthcare organizations, and public-sector teams. Its open-source Community Edition can be self-hosted, while the hosted…

Read the review →
  1. YouGov Surveys: Self-ServeMarketing Research Software 6.9From $1.50
  2. LimeSurveyMarketing Research Software 6.9Free plan · paid from $39/mo

Strengths and trade-offs

  • YouGov Surveys: Self-Serve — where it wins

    • Target general-population and niche audiences through YouGov’s panel
    • Build surveys with up to 30 questions, branching, and varied formats
    • Get expert survey review and results within 24 hours

    Where it doesn't

    • Self-Serve audiences are limited to Great Britain and the United States
    • A 30-question limit may not suit longer surveys
    • Pricing varies by question count, targeting, media, and sample size

  • LimeSurvey — where it wins

    • 30+ question types, branching, and unlimited questions on paid plans
    • Multilingual surveys support more than 80 languages
    • Cloud or self-hosted deployment with API and panel integrations

    Where it doesn't

    • Free plan is limited to 25 responses per month
    • Advanced branding and storage are reserved for higher plans
    • Integration options are narrower than broad marketing suites
  • YouGov Surveys: Self-Serve6.9/10 · From $1.50

    Target a verified panel and get survey results within 24 hours, from $1.50 per complete.

    Visit YouGovFull verdict →
  • LimeSurvey6.9/10 · Free plan · paid from $39/mo

    Flexible survey creation and deployment, with a free plan and paid tiers from $39 per month.

    Visit LimeSurveyFull verdict →

More comparisons

All marketing research software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update