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Head-to-head · Survey Software

Qualtrics vs SurveyLab

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Qualtrics #2 in Survey Software 9.3/10 Free plan · 30-day trial Free planFree trial✓ 5 of 5 features Visit Qualtrics
SurveyLab #15 in Survey Software 7.8/10 Free plan · 14-day trial Free planFree trial✓ 5 of 5 features Visit SurveyLab

Qualtrics leads on 0 checks, SurveyLab on 1, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.3/10
  • Free planboth
  • Free trialboth

Qualtrics scores higher on our rubric for survey software: 9.3 against 7.8 out of 10; our editors rank them #2 and #15.

SurveyLab leads on responses included: 1000 /mo versus 500 /mo.

Qualtrics is the better fit for enterprise research teams. SurveyLab is the better fit for multichannel surveys with broad platform support.

  • Qualtrics fits best

    Enterprise research teams

  • SurveyLab fits best

    Multichannel surveys with broad platform support

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Qualtrics 9.3/10 Visit ↗ SurveyLab 7.8/10 Visit ↗
At a glance
Editor score 9.3 7.8
Ranking #2 in Survey Software #15 in Survey Software
Best for Enterprise research teams Multichannel surveys with broad platform support
Pricing model Free plan + paid Free plan + paid
Starting price $420/mo $490/yr
Free plan ✓ ✓
Free trial 30 days 14 days
Free trial length 30 days 14 days
Deployment Cloud Cloud, Self-hosted, Mobile
Platforms Web Web, Windows, macOS, Linux, iOS, Android
Support Tickets, Community, Docs · 24/7 Email, Live chat, Phone, Docs
Compliance SOC 2, ISO 27001, SSO/SAML, 2FA ISO 27001, GDPR, 2FA
Integrations 17 integrations 12 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Qualtrics 5/5 · SurveyLab 5/5
Logic branching ✓ ✓
Custom branding ✓ ✓
Response analytics ✓ ✓
API access ✓ ✓
Respondent panel ✓ ✓
Specs
Responses included 500 /mo 1000 /mo (best)
Questions per survey 30 Not checked yet
Our review
Pros
  • Advanced logic, statistical analysis, dashboards, and reporting
  • Audience panels with targeting criteria, screeners, and sourced respondents
  • API access plus broad survey distribution and data-export options
  • Supports web, desktop, mobile, API and self-hosted use
  • Offers offline collection, multilingual surveys, quotas and crosstabs
  • Includes broad exports, integrations, panels and branding options
Cons
  • Free account is limited to 3 active surveys and 500 total responses
  • Strategic Research starts at $420 per month with annual billing
  • Enterprise pricing is custom and based on responses and video-feedback minutes
  • The Free plan is limited to 50 responses total
  • Offline responses and mobile app access start at Professional
  • API, AI analytics and on-premise deployment are Enterprise features
Our verdict

Qualtrics is a cloud-based survey research and experience management platform for organizations, research teams, businesses, governments, and healthcare providers. It combines survey creation, conditional logic, response collection,…

Read the review →

SurveyLab is an online survey platform for questionnaires, tests, forms and feedback programs. It is designed for customer experience, human resources, market research and UX work across professional teams, small companies, mid-size…

Read the review →
  1. QualtricsSurvey Software 9.3Free plan · 30-day trial
  2. SurveyLabSurvey Software 7.8Free plan · 14-day trial

Strengths and trade-offs

  • Qualtrics — where it wins

    • Advanced logic, statistical analysis, dashboards, and reporting
    • Audience panels with targeting criteria, screeners, and sourced respondents
    • API access plus broad survey distribution and data-export options

    Where it doesn't

    • Free account is limited to 3 active surveys and 500 total responses
    • Strategic Research starts at $420 per month with annual billing
    • Enterprise pricing is custom and based on responses and video-feedback minutes

  • SurveyLab — where it wins

    • Supports web, desktop, mobile, API and self-hosted use
    • Offers offline collection, multilingual surveys, quotas and crosstabs
    • Includes broad exports, integrations, panels and branding options

    Where it doesn't

    • The Free plan is limited to 50 responses total
    • Offline responses and mobile app access start at Professional
    • API, AI analytics and on-premise deployment are Enterprise features
  • Qualtrics9.3/10 · Free plan · 30-day trial

    Advanced survey research for teams that need logic, analysis, panels, and API access.

    Visit QualtricsFull verdict →
  • SurveyLab7.8/10 · Free plan · 14-day trial

    A broad survey platform for multichannel collection, analytics and offline mobile responses.

    Visit SurveyLabFull verdict →

More comparisons

All survey software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update