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Head-to-head · Survey Software

Qualtrics vs SoGoSurvey

  • Updated Oct 2026
  • Both researched from official sources
  • 9 checks side by side
Higher score Qualtrics #2 in Survey Software 9.3/10 Free plan · 30-day trial Free planFree trial✓ 5 of 5 features Visit Qualtrics
SoGoSurvey #12 in Survey Software 8.1/10 Free plan Free plan✓ 5 of 5 features Visit SoGoSurvey

Qualtrics leads on 0 checks, SoGoSurvey on 3, and 6 are even. Who comes out ahead on the 9 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.3/10
  • Lowest starting priceSoGoSurvey · $99/mo
  • Free planboth
  • Free trialonly Qualtrics

Qualtrics scores higher on our rubric for survey software: 9.3 against 8.1 out of 10; our editors rank them #2 and #12.

SoGoSurvey is cheaper to start at $99/mo against $420/mo. SoGoSurvey leads on responses included: 1250 /mo versus 500 /mo. SoGoSurvey leads on questions per survey: 40 versus 30.

Qualtrics is the better fit for enterprise research teams. SoGoSurvey is the better fit for feature-rich surveys with panel access.

  • Qualtrics fits best

    Enterprise research teams

  • SoGoSurvey fits best

    Feature-rich surveys with panel access

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Qualtrics 9.3/10 Visit ↗ SoGoSurvey 8.1/10 Visit ↗
At a glance
Editor score 9.3 8.1
Ranking #2 in Survey Software #12 in Survey Software
Best for Enterprise research teams Feature-rich surveys with panel access
Pricing model Free plan + paid Free plan + paid
Starting price $420/mo $99/mo (best)
Free plan ✓ ✓
Free trial 30 days —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Tickets, Community, Docs · 24/7 Email, Live chat, Phone, Tickets, Docs · 24/7
Compliance SOC 2, ISO 27001, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA
Integrations 17 integrations 2,000+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Qualtrics 5/5 · SoGoSurvey 5/5
Logic branching ✓ ✓
Custom branding ✓ ✓
Response analytics ✓ ✓
API access ✓ ✓
Respondent panel ✓ ✓
Specs
Responses included 500 /mo 1250 /mo (best)
Questions per survey 30 40 (best)
Our review
Pros
  • Advanced logic, statistical analysis, dashboards, and reporting
  • Audience panels with targeting criteria, screeners, and sourced respondents
  • API access plus broad survey distribution and data-export options
  • Branching, multilingual surveys, branding, and multi-channel publishing
  • Survey panels with sourcing and screening capabilities
  • Real-time analytics, cross-tabulation, APIs, and workflow integrations
Cons
  • Free account is limited to 3 active surveys and 500 total responses
  • Strategic Research starts at $420 per month with annual billing
  • Enterprise pricing is custom and based on responses and video-feedback minutes
  • The paid entry plan starts at $99 per month
  • Free Pro limits projects, responses, and emails
  • Broader survey capabilities may exceed simple questionnaire needs
Our verdict

Qualtrics is a cloud-based survey research and experience management platform for organizations, research teams, businesses, governments, and healthcare providers. It combines survey creation, conditional logic, response collection,…

Read the review →

SoGoSurvey is online survey software from Sogolytics for individuals, small teams, researchers, and organizations. It supports survey creation, branching, skip logic, display logic, multilingual surveys, custom branding, and distribution…

Read the review →
  1. QualtricsSurvey Software 9.3Free plan · 30-day trial
  2. SoGoSurveySurvey Software 8.1Free plan

Strengths and trade-offs

  • Qualtrics — where it wins

    • Advanced logic, statistical analysis, dashboards, and reporting
    • Audience panels with targeting criteria, screeners, and sourced respondents
    • API access plus broad survey distribution and data-export options

    Where it doesn't

    • Free account is limited to 3 active surveys and 500 total responses
    • Strategic Research starts at $420 per month with annual billing
    • Enterprise pricing is custom and based on responses and video-feedback minutes

  • SoGoSurvey — where it wins

    • Branching, multilingual surveys, branding, and multi-channel publishing
    • Survey panels with sourcing and screening capabilities
    • Real-time analytics, cross-tabulation, APIs, and workflow integrations

    Where it doesn't

    • The paid entry plan starts at $99 per month
    • Free Pro limits projects, responses, and emails
    • Broader survey capabilities may exceed simple questionnaire needs
  • Qualtrics9.3/10 · Free plan · 30-day trial

    Advanced survey research for teams that need logic, analysis, panels, and API access.

    Visit QualtricsFull verdict →
  • SoGoSurvey8.1/10 · Free plan

    A broad survey toolkit with panel access, advanced logic, and a $99 monthly starting price.

    Visit SoGoSurveyFull verdict →

More comparisons

All survey software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update