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Head-to-head · Podcast Analytics Software

Podtrac vs Magellan AI

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Podtrac #4 in Podcast Analytics Software 7.8/10 Free plan Free plan✓ 4 of 5 features Visit Podtrac
Magellan AI #8 in Podcast Analytics Software 6.6/10 Pricing on request ✓ 5 of 5 features Visit Magellan AI

Podtrac leads on 1 check, Magellan AI on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePodtrac · 7.8/10
  • Free planonly Podtrac
  • Most featuresMagellan AI · 5 of 5

Podtrac scores higher on our rubric for podcast analytics software: 7.8 against 6.6 out of 10; our editors rank them #4 and #8.

Podtrac offers free plan; Magellan AI doesn't publish it. Magellan AI offers retention metrics; Podtrac doesn't publish it.

Podtrac is the better fit for shows needing certified measurement and rankings. Magellan AI is the better fit for enterprise advertisers planning podcast campaigns.

  • Podtrac fits best

    Shows needing certified measurement and rankings

  • Magellan AI fits best

    Enterprise advertisers planning podcast campaigns

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Podtrac 7.8/10 Visit ↗ Magellan AI 6.6/10 Visit ↗
At a glance
Editor score 7.8 6.6
Ranking #4 in Podcast Analytics Software #8 in Podcast Analytics Software
Best for Shows needing certified measurement and rankings Enterprise advertisers planning podcast campaigns
Pricing model Free plan + paid Paid
Starting price Not published Not published
Free plan ✓ (best) Not published
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Docs
Compliance GDPR GDPR
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Podtrac 4/5 · Magellan AI 5/5
Unique listeners ✓ ✓
Audience demographics ✓ ✓
Attribution tracking ✓ ✓
Ranking charts ✓ ✓
Retention metrics Not published ✓ (best)
Specs
Tracked shows Not published Not published
Data retention Not published Not published
Our review
Pros
  • IAB-certified measurement is available in the base service
  • Reports cover downloads, unique audience, demographics, and rankings
  • Smart Links support promotion attribution and performance reporting
  • Verified-download, unique-listenership, demographic, and retention analysis
  • Ad verification, attribution, and incremental-lift measurement in one platform
  • Integrations span attribution, analytics, tag management, commerce, and publishers
Cons
  • Unique audience reporting requires 1,000 or more monthly unique downloads
  • The dashboard is web-based rather than offered across multiple platforms
  • Advanced reporting and network features require paid plans
  • Pricing is arranged through a custom demo rather than published plans
  • Its breadth may exceed the needs of teams seeking basic podcast reporting
  • The platform is web-based rather than offered as a native desktop or mobile app
Our verdict

Podtrac is a web-based podcast measurement and growth platform for podcasters, publishers, networks, advertisers, and agencies. Its base measurement service is free and uses data collected through a Podtrac prefix. The platform focuses on…

Read the review →

Magellan AI is a podcast advertising intelligence and measurement platform for brands, agencies, publishers, and marketers. It supports podcast discovery, media-plan creation, competitive advertising intelligence, ad verification, audience…

Read the review →
  1. PodtracPodcast Analytics Software 7.8Free plan
  2. Magellan AIPodcast Analytics Software 6.6Pricing on request

Strengths and trade-offs

  • Podtrac — where it wins

    • IAB-certified measurement is available in the base service
    • Reports cover downloads, unique audience, demographics, and rankings
    • Smart Links support promotion attribution and performance reporting

    Where it doesn't

    • Unique audience reporting requires 1,000 or more monthly unique downloads
    • The dashboard is web-based rather than offered across multiple platforms
    • Advanced reporting and network features require paid plans

  • Magellan AI — where it wins

    • Verified-download, unique-listenership, demographic, and retention analysis
    • Ad verification, attribution, and incremental-lift measurement in one platform
    • Integrations span attribution, analytics, tag management, commerce, and publishers

    Where it doesn't

    • Pricing is arranged through a custom demo rather than published plans
    • Its breadth may exceed the needs of teams seeking basic podcast reporting
    • The platform is web-based rather than offered as a native desktop or mobile app
  • Podtrac7.8/10 · Free plan

    A free measurement platform with certified analytics, audience insights, attribution, and rankings.

    Visit PodtracFull verdict →
  • Magellan AI6.6/10 · Pricing on request

    A deep podcast advertising analytics suite for enterprise campaign planning and measurement.

    Visit Magellan AIFull verdict →

More comparisons

All podcast analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update