OpenX vs Azerion SSP

OpenX7.4Visit Azerion SSP6.8Visit

Higher score OpenX #4 in Supply Side Platforms 7.4/10 Pricing on request ✓ 2 of 2 features Visit OpenX

vs

Azerion SSP #7 in Supply Side Platforms 6.8/10 Pricing on request ✓ 1 of 2 features Visit Azerion SSP

• OpenX fits best

  Publishers needing broad inventory and deal controls

• Azerion SSP fits best

  Publishers seeking many demand integrations and formats

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Side by side

Feature	OpenX 7.4/10 Visit ↗	Azerion SSP 6.8/10 Visit ↗
At a glance
Editor score	7.4	6.8
Ranking	#4 in Supply Side Platforms	#7 in Supply Side Platforms
Best for	Publishers needing broad inventory and deal controls	Publishers seeking many demand integrations and formats
Pricing model	Paid	Paid
Starting price	Not published	Not published
Free plan	Not published	Not published
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Community	Email
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features OpenX 2/2 · Azerion SSP 1/2
Header bidding support	✓ (best)	Not published
Private marketplace deals	✓	✓
Specs
Inventory channels	Connected TV (CTV), display, video, mobile, digital out-of-home (DOOH), native	Web, app, connected TV (CTV), digital out-of-home (DOOH)
Auction types	First-price, second-price	Not published
Ad formats	Display, video, mobile, native, connected TV (CTV), digital out-of-home (DOOH)	Display, native, video, audio, rich media
Reporting detail	Advanced	Advanced
Our review
Pros	Supports CTV, display, video, mobile, DOOH, and native inventory Combines header bidding with curated and private marketplace deals Offers audience targeting, ad quality controls, and advanced reporting	Supports display, native, video, audio and rich media inventory Connects through Prebid.js, Prebid Server, OpenRTB and VAST Offers direct sales, private marketplaces and programmatic-guaranteed deals
Cons	Pricing uses a contact-sales model rather than published plan rates Deployment is cloud-only Support is provided through community channels	Pricing requires contacting sales before purchase Support is provided through email Its mid-market and enterprise focus may not suit smaller publishers
Our verdict	OpenX is a supply-side platform for publishers managing programmatic advertising across connected TV, display, video, mobile, digital out-of-home, and native formats. It combines inventory and deal management with header bidding, audience… Read the review →	Azerion SSP is a cloud-deployed supply-side platform for digital publishers monetizing advertising inventory through programmatic demand and direct sales. It covers web, app, connected TV and digital out-of-home inventory, with support for… Read the review →

Strengths and trade-offs

• OpenX — where it wins

  • Supports CTV, display, video, mobile, DOOH, and native inventory
  • Combines header bidding with curated and private marketplace deals
  • Offers audience targeting, ad quality controls, and advanced reporting

  Where it doesn't

  • Pricing uses a contact-sales model rather than published plan rates
  • Deployment is cloud-only
  • Support is provided through community channels

• Azerion SSP — where it wins

  • Supports display, native, video, audio and rich media inventory
  • Connects through Prebid.js, Prebid Server, OpenRTB and VAST
  • Offers direct sales, private marketplaces and programmatic-guaranteed deals

  Where it doesn't

  • Pricing requires contacting sales before purchase
  • Support is provided through email
  • Its mid-market and enterprise focus may not suit smaller publishers

• OpenX7.4/10 · Pricing on request

  OpenX gives publishers broad inventory, deal, targeting, auction, and reporting controls.

  Visit OpenXFull verdict →
• Azerion SSP6.8/10 · Pricing on request

  An omnichannel SSP with more than 60 DSP integrations, deal support and real-time reporting.

  Visit Azerion SSPFull verdict →